Playboy Pleasure has introduced three new stimulators: the Ring My Bell, Arch, and Tap That. These new toys target market niches including dual stimulation, tapping, and devices for "shallow masturbation."

New Product Lineup

The Ring My Bell, Arch, and Tap That stimulators were released by Playboy Pleasure. The brand stated that "each toy was designed with unique features to stimulate multiple erogenous zones." These products are intended to elevate sex toy trends.

The Ring My Bell is an "external tapper" with a petite tip, priced at $80 USD. It is designed for the "shallowing" trend, which the brand describes as "a technique for stimulating the Introitus, or entrance, to the vaginal canal." This toy is presented as an option for those who experience painful sex or "p-ssy anxiety."

For individuals who prefer dual stimulation vibrators that offer both penetration and G-spot and clitoral stimulation, Playboy Pleasure released two new toys. The Arch, priced at $90 USD, features an external bead stimulator that moves along the clitoris. The Tap That, priced at $112 USD, is a tapping toy with a deeply curved tapping head. Tapping is described as "ideal for those who love a pattern or desire a teasing touch that’s not continuous." A representative explained that "tapping the clitoris, G-Spot or even prostate delivers stimulation in a slower and more precise but just as powerful way, creating a runway for orgasms that build to an explosive ending."

Market Trends and Innovation

Playboy Pleasure's new releases tap into three sex trends: shallowing, dual stimulation, and tapping. The brand aims to provide innovations for both new and experienced sex toy users. The press release stated that "each toy was designed with unique features to stimulate multiple erogenous zones."

The Arch and Tap That are dual stimulators. The Arch includes an external bead clitoral stimulator. The Tap That is a tapping toy. Tapping is a newer feature in sex toys. The brand stated that "shallowing is a technique for stimulating the Introitus, or entrance, to the vaginal canal."

For more information on these products, consumers can visit LoversStores.com.

Additional Releases and Collaborations

Playboy and Lovers released a third sex toy drop on July 20, 2023. This release included The Thrill, described as a mid-shaft flapper for penis owners, and a "flapping" toy for G-spot stimulation. Sexologist Marla Renee Stewart, MA, a sexpert for Lovers, stated in a press release that "flapping is trending because it's a new way to experience pleasure." Stewart added that "many folks with vaginas don’t know where their G-Spot is and are often unsure what having it stimulated feels like and how it can benefit their sexual experiences. Flapping allows them to take their time with their body or their partner’s, and really map out the pleasure centers.”

Other products in this third drop include Ollo, priced at $64, and On Repeat, priced at $120. Ollo is a petite vibe designed for internal and external stimulation, featuring an ergonomic ring handle and 10 vibration speeds and rhythms. Consumers can use the code SUN20 to receive 20% off the newest Playboy sex toys.

Key Facts

  • Playboy Pleasure released three new stimulators: Ring My Bell, Arch, and Tap That.
  • The toys target "shallowing," dual stimulation, and tapping trends.
  • Ring My Bell is an external tapper for the "introitus," priced at $80 USD.
  • Arch is a dual stimulator with an external bead clitoral stimulator, priced at $90 USD.
  • Tap That is a tapping toy, also a dual stimulator, priced at $112 USD.
  • A third sex toy drop from Playboy and Lovers on July 20, 2023, included The Thrill, Ollo ($64), and On Repeat ($120).