OS ANGELES — Playboy TV, the broadcast leader in entertainment for men, has launched Playboy Prime, an innovative new format designed to appeal to the short-form preferences of the “YouTube Generation,” its key 18-34 year old male viewer demographic. Broadcasting every night of the week from 8pm ET though 11pm ET, viewers are treated to a rotating kaleidoscope of sexy, funny and provocative entertainment.

Playboy Prime’s short-format shows include the best series from Playboy TV like “Totally Busted,” “Naked Happy Girls” and “Sexcetera” as well as new additions “Playboy News” and “The Playboy Radio Minute” (uncensored video from the studios of Playboy Radio, SIRIUS Satellite Radio # 198), and “Hot Babes Doing Stuff Naked,” a highly popular series in which viewers email in scenarios for Playboy TV’s “Hot Babes” to perform. While naked.

Requests for the Hot Babes already include house cleaning, tennis playing, skeet shooting, mechanical bull riding and deep sea fishing. And premiering in November will be the new comedy series, “Canoga Park,” which chronicles the misadventures of a hapless adult film mogul and his crew as he dreams of producing the ultimate adult film blockbuster.

“The response to the new format has been tremendous. The new broader programming mix has struck a chord with our viewers and we believe we’ll increase the overall time spent viewing Playboy TV,” stated Todd Schwartz, Playboy TV’s Vice President, Programming.

Following the Playboy Prime schedule at 11pm, Playboy TV turns up the heat with Playboy Late Night, which in addition to sizzling couples-oriented adult feature films and the popular Playboy TV-produced show, “Naughty Amateur Home Videos,” features new short-form programs from the guru of sophisticated erotic entertainment, Zalman King (“Red Shoe Diaries”), titled “Conversations with Women I Know … About Sex,” which are intimate, stylish and uninhibited conversations with some of the most seductive real-life women King has ever met.