NEW YORK — Playboy.com, an online pioneer that has become the world’s leading men’s website, today launches a completely new digital experience – the ultimate lifestyle and entertainment destination, re-engineered for a new generation of sophisticated men.

“The new Playboy.com translates the DNA of Playboy into a digital experience, leveraging the best of the Web via sight, sound and motion and offering a trusted dialogue between the user and Playboy,” said Jimmy Jellinek, [pictured] Editorial Director of Playboy magazine and Playboy.com.

“With this transformation of Playboy.com, we are welcoming millions of American men to a next-generation online community that literally puts the entire World of Playboy at their fingertips.”

Playboy.com today boasts 6 million global monthly visitors, and delivers more unique monthly visitors than any competitive men’s entertainment site.* The completely transformed Playboy.com now offers a dazzling array of original video, animation, and interactive content, combined with a wide variety of opportunities to personalize content, so that users can create their own customized Playboy.com experience.

“We are excited and confident that the newly enhanced Playboy.com will create a greater value proposition for advertisers, complement Playboy magazine, and firmly position Playboy.com as the #1 entertainment men’s site,” said John Lumpkin, Divisional Vice President and Associate Publisher, Playboy Digital.

The new Playboy.com includes:

New multimedia features

Entertainment, offering a multimedia overload on everything a man needs to know about the best new movies, music and video games. Playboy.com’s new video game section will be the deepest in the men’s set, including previews, reviews, development diaries, and a weekly video blog from Jo Garcia, our Gamer Next Door. http://www.playboy.com/entertainment/index.html

Humor, showcasing Play-Mation Nation, (http://www.playboy.com/articles/playmation-nation-two-by-two/index.html) a new, original, and always irreverent comedic block featuring hilarious animated content from the greatest creators in the business. http://www.playboy.com/humor/index.html

After Hours, a daily destination for nightlife and travel, will provide access to the World of Playboy around the globe – keeping Playboy.com visitors in the know about the most exciting, and most fun, places on earth. http://www.playboy.com/nightlife/index.html

Interactive service

Playboy City Guides, the male authority on where to go to find the best food, drink, and entertainment in 15 cities around the world, will be the first place sophisticated young men look for expert guidance on finding the hottest places everywhere. http://www.playboy.com/nightlife/city-guides/index.html

Playboy Forum, an iconic Playboy magazine feature for decades, now brings readers the immediacy of daily engagement with Playboy writers, combined with Playboy.com’s daily news blog, to make the Playboy Forum a one-stop shop for men who want to know what’s going on, socially, politically and culturally – and who dare to match wits with the thinkers and pundits of the day. http://www.playboy.com/forum/index.html

Playboy Advisor, the ultimate full-service guide for sex, relationships and the mating game, now offering advice in real time with the Daily Advisor.

http://www.playboy.com/advice/index.html

Authoritative trend reporting

Style Recon, a video and music mashup showcasing expert opinions from the coolest people in pop culture today – guys like Pharrell Williams – weighing in on what to wear, and where to wear it. http://www.playboy.com/articles/style-recon-pharrell-williams/index.html

Wanderlust, the ultimate in-the-know guide to adventure travel for the hip global nomad, offering exclusive access to everything from the best cigar-roller in Havana, to street-racing at 200 mph, to cage-diving with white sharks off Mexico’s Isla Guadalupe. http://www.playboy.com/articles/nightlife-wanderlust-sharks/index.html

Classic Playboy

The Playboy Interviews, becoming available for the first time in one location, serve as a primary source documenting the history of the 20th and 21st centuries. The Playboy Interviews, from Fidel Castro and Jimmy Carter to Seth Rogen and Hugh Laurie, along with every major movie icon in between, will be given new dimension with an extraordinary video archive to make the interview subjects come alive as never before.

http://www.playboy.com/interviews/index.html

Girls, of course, as Playboy.com exclusively features the world-famous Playboy Playmates, supermodels, and celebrity pictorials.

Playboy.com is a division of Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA).