Pornhub Appoints Alexzandra Kekesi as Head of Community and Brand

Pornhub, a property of the Montréal-based firm MindGeek, announced the appointment of Alexzandra Kekesi as Head of Community and Brand on August 15, 2023. In this new executive role, Kekesi will oversee all external initiatives for the platform, including creative direction, community efforts, and engagement with adult performers and creators.

New Leadership and Responsibilities

Alexzandra Kekesi's appointment as Head of Community and Brand was announced on August 15, 2023, by Pornhub. This role involves overseeing all external initiatives for the platform, which serves a daily audience of 130 million users worldwide. Her responsibilities include the company’s creative direction and external brand initiatives, as well as community and non-profit efforts. Kekesi will also manage performer engagement and the company’s support of the adult community in the fight against sex work discrimination.

Kekesi's work will focus on leading the fight against discrimination facing the adult industry. This includes addressing social media censorship, financial and banking discrimination, and the bias and stigma that impact those working in the adult industry. She will also oversee Pornhub’s ventures at the intersection of culture, art, and tech spaces.

Kekesi joined MindGeek, now Aylo, in 2013 as an entry-level marketing associate, focusing on social media engagement. She became Pornhub’s director of brand marketing in 2021. Her background includes earning a bachelor’s degree in women’s studies from the Simone de Beauvoir Institute at Concordia University, where feminist thinkers influenced her passion for sex work advocacy.

Advocacy and Industry Challenges

Kekesi's appointment comes at a time when the adult industry faces challenges related to censorship and discrimination, which threaten livelihoods. She will be involved in extending advocacy efforts and deepening relationships with the sex work community. Kekesi has stated her belief that the people she works with care deeply about the industry, helping models succeed on platforms, and communicating to the public about what Pornhub stands for. She also highlights the "Core Values" published on Pornhub.com: consent, freedom of sexual expression, and authenticity.

As part of her new role, Kekesi will co-host and co-executive produce an upcoming podcast series titled "Terms of Service" with AVN Hall of Famer Asa Akira. This series will discuss censorship in the adult industry, arts, and culture. Guests scheduled to appear include the Ion Pack, Mindy Seu, Luis De Javier, Perez Hilton, Cherie Deville, and Kelly Cutrone.

Asa Akira, a brand ambassador for Pornhub, has commented on Kekesi's appointment, noting her role as a driving force behind the brand's success and her pro-sex work stance.

Career Progression and Company Culture

Kekesi has worked in the adult industry for nearly a decade. She began her career at MindGeek, now Aylo, in 2013 as an entry-level marketing associate. She progressed to director of brand marketing for Pornhub in 2021 before her promotion to Head of Community and Brand in 2023. Her experience includes working across Aylo’s roster of brands.

Kekesi has emphasized her approach to team management, which focuses on fostering a shared mission to achieve goals collaboratively. She believes her progression from an entry-level position through various management levels provides her with a valuable perspective. She also states her commitment to supporting teams in creating platforms, tools, and opportunities for models to connect with audiences and monetize their content.

Key Facts

• Alexzandra Kekesi was appointed Head of Community and Brand for Pornhub on August 15, 2023.
• Pornhub is a property of the Montréal-based firm MindGeek.
• Kekesi will oversee creative direction, external brand initiatives, community efforts, and performer engagement.
• Her role includes leading the fight against discrimination in the adult industry, such as social media censorship and financial discrimination.
• Kekesi will co-host and co-executive produce the upcoming podcast series "Terms of Service" with Asa Akira.
• She joined MindGeek in 2013 as an entry-level marketing associate and became Pornhub’s director of brand marketing in 2021.