Chatsworth, CA — PURE PLAY MEDIA reports a significant increase in sales with the introduction of D2R.

Retailers are responding enthusiastically to new sales incentives (PPM is offering retailers a NEW CAR and savings all month in August) coupled with the ability to custom order both new and hard-to-find titles from PPM’s new merchandise catalog.

PPM is showing a steady increase in catalog sales confirming the new tool to be a key component, offering retailers access to PPM’s entire library of titles. Retailers are finding the new distribution method is the perfect fit for their needs in the changing adult DVD market.

PURE PLAY MEDIA National Sales Manager, Bill Rix, explains what’s making the difference to retailers. “Basically, we are seeing a significant increase in our catalog sales as a result of D2R. Stores now have the opportunity to purchase titles that would have been much harder to get from distributors, and we’re able to offer sales & specials directly to the retailer that we could not offer through wholesalers. Team this with our immediate turnaround on orders and knowledgeable staff, the result is VERY positive!”

Pure Play Media CEO, Richard Arnold, gives further insight on the direct correlation to D2R sales increase with the introduction of the catalog.

“The main advantage retailers are discovering is ordering back catalog items. We always expected to do well in new releases, but we’re going to win this battle in the catalog end of the business. With the old method it was very difficult for a retailer to get the catalog because it was a cumbersome process. Wholesalers didn’t carry it — they can’t carry everyone’s catalog — so if a retailer wanted a catalog item, they’d have to contact their wholesaler, the wholesaler contacted us to find out what we have, we’d tell the wholesaler and then the wholesaler went back to the retailer. Then it had to be shipped from us to the wholesaler to the retailer. Retailers really like the fact that we can tell them exactly what we have and we can ship it out to them right away. Cutting out additional steps is a big, big plus!”

PPM’s new D2R business model is welcomed with much gusto, giving away a brand new, 2008 Chevy Malibu Hybrid. Every customer order in August will be put in a bin. The winner is to be randomly drawn in September. Full promotion details can be found in the latest edition of AVN magazine along with PPM full product catalog or online at www.pureplaymedia.com.

For order and distribution inquiries contact: [email protected], 866-820-3000.