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Pure Play Media Restructures

Chatsworth, CA — Pure Play Media is proud to announce a number of changes in personnel. Following the retirement of one of the key players in PPM’s successful rise, the company has moved quickly to fill that role and re-assign a number of talented players in order to strengthen Pure Play Media and help it grow for the future.

Sieg Badke [pictured right] will be resigning as President of Pure Play Media effective today. Sieg has decided to retire and return home to Canada to be closer with his family. Sieg had been instrumental in Pure Play’s tremendous growth and has guided the company through it’s first four years of existence. His calm and steady leadership helped us through the challenges of the start up phase, leaving the company in an excellent position to meet the demands of the future. He will retain ownership in the company and will be available from time to time to provide his expert guidance.

Pure Play Media’s CEO, Richard Arnold says, “I am very sad to see Sieg leave, he has been a tremendous asset to the company.”

Taking over as President of Pure Play Media will be Craig Jelin [pictured second from left]. Craig has held the position of VP of Sales and Marketing at Pure Play for over one year, helping the company increase sales in a very challenging period for the industry. He has maintained a long and successful career in the adult business, having previously been employed with LFP, Inc. for 15 years and is up for the challenge of his new role at Pure Play.

Drew Dixon [pictured left] has been promoted to VP of Sales and Marketing. He has been the National Sale Manager at Pure Play since its inception. A veteran of six years in the industry, Drew began working with Vivid in 2000 as a sales rep. His knowledge of the technical aspects of DVD’s helped immensely with the then still new format. Before entering adult, he worked in Independent Films. Since coming aboard as PPM’s National Sales Manager, Drew has been the leader of the successful team and has skillfully lead the sales force. Drew is a natural choice to take over the position vacated by Craig.

New to the company will be Mike Santiago, [pictured second from right] who will be starting in the position of CFO. Mike is a CPA, who has had an extensive career within the adult business, the online business and more traditional accounting positions. He will be filling a role that is vital to the company and will help achieve our goal of becoming a publicly traded company.

Confident that PPM is set to be stronger than ever CEO, Richard Arnold said “I am extremely confident in the new structuring of Pure Play. We get steady mature leadership from Craig Jelin, high level financial know-how from Mike Santiago and a level of industry sales knowledge, unparallel from Drew Dixon.”



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