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Sands China, Playboy in deal to open Macau clubs

MACAU — A Playboy Club and a complex modeled after the Playboy Mansion are being developed for Macau.

Casino operator Sands China Ltd. said Thursday that it’s in a licensing agreement with adult magazine publisher Playboy Enterprises Inc.

Playboy Club Macao will open by the end of the year, a 12,000-square-foot entertainment area at the top of Sands Macao casino. The club will have private entertainment and media rooms, gaming rooms and a lounge for which Playboy Clubs are known.

The 30,000-square-foot Playboy Mansion Macao will be modeled after the Hugh Hefner’s legendary Playboy Mansion in Los Angeles. It will have bars, lounges, nightclub, gaming and retail stores.

The Mansion, to be built on parcels on Macao’s Cotai Strip, is slated to open in the first quarter of 2012.

Sands China is a unit of casino operator Las Vegas Sands Corp. ( LVS – news – people ) Shares of Playboy rose by 8 cents to $3.78 in morning trading while Las Vegas Sands added $1.52, or 7 percent, to $23.17.


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