Xgen Products has expanded its collaboration with Dr. Mindy, a sexologist and licensed mental health counselor, integrating her expertise into product development, marketing, and staff education. This partnership includes in-store events and a new employee educational series, reflecting a growing industry trend of incorporating sex educators into core teams.

Dr. Mindy's Role at Xgen Products

Melinda DeSeta, known as Dr. Mindy, is the resident sex educator for Xgen Products. Her work with Xgen began several years ago as a consultant, educating staff and retailers. This relationship evolved, leading to her official role as resident sex educator. DeSeta holds a master’s in mental health counseling from the University of Miami and a doctorate in clinical sexology. She is also a Doctor of Human Sexuality, a Board Certified Sex Therapist, a Licensed Mental Health Counselor, and a Board Certified Hypnotherapist. DeSeta founded Insight Counseling Center Miami in 2017, a private practice offering personalized care.

DeSeta's responsibilities at Xgen include monthly newsletters on mental and sexual health trends, professional reviews of new product releases, and participation in conferences, networking events, and speaking engagements nationwide. She also hosts a six-chapter employee educational series designed to provide a pleasure-based overview of anatomy and sexual response. These YouTube-style videos, hosted by DeSeta, aim to deepen staff knowledge of mental health and sexuality components related to products. The courses cover topics such as connecting with new customers, asking essential questions for product recommendations, and informing customers about the positive mental health impact of products.

Additionally, DeSeta creates exclusive video reviews of debut releases from Xgen’s manufacturer partners. These reviews, informed by her background as a sexologist and mental health professional, analyze products, target erogenous zones, explore ways to experience pleasure, and identify ideal target markets and demographics. Anthony Pingicer, Xgen's Director of Marketing, is DeSeta's main point of contact within the company. Andy Green is the CEO of Xgen.

In-Store Events and Consumer Engagement

Xgen Products has leveraged Dr. Mindy's expertise through in-store events, such as the "Ask a Sexologist" tour. This event series, featuring Dr. Mindy, drew crowds at Fascinations stores in Tempe and Glendale, Arizona, on April 15, 2026. These live activations transformed retail spaces into interactive education hubs, providing direct access to a licensed Doctor of Sexology in a judgment-free environment. Conversations during these events covered pleasure optimization, libido health, product usage, and relationship dynamics. The format encouraged open dialogue, and Dr. Mindy's presence contributed to increased foot traffic and dwell time, with attendees engaging in real-time Q&A sessions and receiving actionable insights.

The "Ask a Sexologist" tour highlights a growing consumer demand for expert-led sexual wellness experiences at the point of sale. These events are positioned as both entertainment and education, reinforcing the idea that consumers seek trusted guidance before making purchase decisions in the adult industry.

Industry Trend Towards Sex Educators

The integration of certified sex educators into the core teams of pleasure product manufacturers, distributors, and retailers is an emerging trend in the adult industry. This shift reflects a consumer demand for products developed with a high level of sexual health knowledge and an understanding of anatomy. Companies are responding by enhancing product design, marketing strategies, and staff expertise. Sex educators are becoming associated with quality sex toys, as their involvement aims to instill hope, encourage sexual exploration, and help individuals address internalized shame.

DeSeta's therapeutic practice, Insight Counseling Center, incorporates toys into therapy to educate and encourage body exploration, identify pleasure zones, and assist individuals with limited mobility, arthritis, or other physical disabilities that may inhibit sexual experience. Her work with Xgen Products aims to break down societal stigma and barriers around sex toys, helping retail customers better understand and explore their sexuality, gain support and appreciation for it, and improve their overall experience when visiting adult stores. This partnership aligns with a broader "sexual health revolution," where pleasure products serve as a starting point for discussions on sexual well-being.

Key Facts

  • Dr. Mindy, also known as Melinda DeSeta, is the resident sex educator for Xgen Products.
  • She holds a doctorate in clinical sexology and is a licensed mental health counselor.
  • Xgen's "Ask a Sexologist" tour, featuring Dr. Mindy, drew crowds at Fascinations stores in Arizona, including Tempe and Glendale, on April 15, 2026.
  • Dr. Mindy hosts a six-chapter employee educational video series for Xgen, covering anatomy, sexual response, and customer interaction.
  • Her responsibilities include product reviews, newsletters, and representing Xgen at industry events.
  • Andy Green is the CEO of Xgen, and Anthony Pingicer is the Director of Marketing.