Share Satisfaction, a New Zealand sexual wellness brand, has launched the Eyden line of products designed to address pelvic floor issues in individuals with uteruses. The Wellington-based company developed the range in consultation with pelvic health physiotherapists.

Eyden Product Line Introduction

The Eyden product range, introduced on February 8, 2023, aims to assist individuals experiencing various pelvic floor complaints. Share Satisfaction, a New Zealand-owned and operated company, developed the products to target issues in people with uteruses. The company stated that the Eyden collection, which includes Kegel and dilator kits, was created to help improve bladder and bowel control, reduce the risk of prolapse, aid in rehabilitation post-cancer treatment, increase sexual sensation, and enhance sexual and physical well-being.

Taslim Parsons, Share Satisfaction’s founder, stated that the company is the first New Zealand firm to launch a bespoke range of products focused on assisting individuals with a range of pelvic floor complaints. These complaints include those experienced by postpartum women and individuals with conditions such as vaginismus. Parsons also noted that sexual health, including pelvic floor health, is connected to overall well-being. Parsons added that in 2023, sexual wellness and pelvic health are not discussed enough, and the company aims to change that.

The development of the Eyden line involved consultation with pelvic health physiotherapists. The products are intended for the thousands of New Zealanders who experience pelvic floor issues annually. Share Satisfaction aims to highlight the pelvic floor muscles, which the company describes as often neglected and misunderstood.

Prevalence of Pelvic Health Issues in New Zealand

Pelvic health issues are prevalent in New Zealand. According to Share Satisfaction, 46 percent of New Zealand women will experience a pelvic health issue in their lifetime. Additionally, one in three women will experience urinary incontinence, and one in five will experience pain during sex. Parsons mentioned hearing stories from friends and customers in the sexual wellness industry about their experiences with pelvic floor issues, noting that discussions about strengthening these muscles often occur only after pregnancy.

Liz Childs, a Wellington-based pelvic floor physiotherapist, confirmed that pelvic floor conditions are common and frequently treatable. However, Childs observed that many individuals accept the pain and symptoms they experience as normal because they have not been informed otherwise. Childs’ Pelvic Health Physiotherapy clinic conducts approximately 100 appointments per week. Over half of these appointments involve individuals with overactive pelvic floor muscles, which often leads to painful sex.

Understanding Pelvic Floor Muscles and Exercises

Pelvic floor muscles are located under the uterus, bladder, and bowel (large intestine). Strengthening these muscles can help both men and women with issues such as urine leakage or bowel control. Pelvic floor muscle training exercises are recommended for women with urinary stress incontinence, men with urinary stress incontinence (often after prostate surgery), and individuals with fecal incontinence.

A pelvic floor muscle training exercise involves tightening and relaxing the muscles that control urine flow, similar to pretending to stop urination. To identify the correct muscles, one can attempt to stop the flow of urine during urination and feel the muscles in the vagina, bladder, or anus tighten and move upward. It is important not to make a habit of performing these exercises during urination. Once the muscles can be identified, exercises should be performed while seated, not while urinating.

All pelvic floor muscles relax and contract simultaneously, controlling the bladder, rectum, and vagina. For women, inserting a finger into the vagina and tightening the muscles as if holding in urine, then releasing, can help identify the muscles. For men, inserting a finger into the rectum and tightening the muscles as if holding in urine, then releasing, can also help.

Key Facts

  • Share Satisfaction, a New Zealand sexual wellness brand, launched the Eyden product line on February 8, 2023.
  • The Eyden line is designed to treat pelvic floor issues in individuals with uteruses and includes Kegel and dilator kits.
  • Taslim Parsons, Share Satisfaction’s founder, stated the company is the first New Zealand firm to launch such a bespoke product range.
  • The products were developed with consultation from pelvic health physiotherapists.
  • In New Zealand, 46 percent of women will experience a pelvic health issue, one in three will experience urinary incontinence, and one in five will experience pain during sex.
  • Pelvic floor muscle training exercises strengthen muscles under the uterus, bladder, and bowel, aiding in bladder and bowel control.