Sharesome, an adult social media platform based in Larnaca, Cyprus, has introduced a paid advertising system for creators. This new feature allows creators to target audiences and promote content, including sex-positive material.

New Advertising Solution for Creators

The adult social media platform Sharesome launched a paid advertising system for creators on March 17, 2025. This new feature, introduced from Larnaca, Cyprus, is designed to allow creators to target their audience and promote content. Sharesome CEO and Founder Ralf Kappe stated that social media is the most powerful marketing tool for adult content creators, noting that most platforms actively work against them. Kappe added that by launching paid ads, Sharesome is providing creators with a reliable way to promote their work without the constant fear of censorship, calling it a "game-changer for the adult industry."

A company representative further explained that Sharesome’s introduction of paid advertising is an initial step, with plans to expand its marketing tools as the platform grows. This expansion aims to enhance opportunities for creators in an industry that has historically been excluded from traditional digital marketing. The representative also stated that this step provides creators with a safe and effective way to promote their content and grow their audience, which mainstream platforms have denied them for years. Sharesome is described as one of the few platforms built to support sexual expression and education, addressing a demand for an inclusive space where sex workers, LGBTQ+ individuals, and those exploring alternative lifestyles can engage freely without fear of censorship or de-platforming.

The new marketing model offers a dedicated space for creators to promote their work, interact with fans, and direct traffic to monetized platforms such as OnlyFans, Fansly, and other premium services. The paid advertising feature allows creators to boost visibility by promoting content to a larger audience and gaining more followers. It also enables them to target the right audience through advanced targeting, reaching fans genuinely interested in their niche. Additionally, the feature aims to increase monetization by driving more traffic to premium platforms, thereby maximizing earnings.

Addressing Mainstream Platform Restrictions

Sharesome's new system directly addresses challenges faced by adult content creators on mainstream platforms. A company representative noted that for adult content creators, social media is a necessity for audience engagement and business growth. However, major platforms like Instagram, TikTok, and Facebook have repeatedly restricted, shadowbanned, or banned creators, often citing vague or inconsistently applied "community guidelines." The representative highlighted that even non-explicit content promoting sex education, LGBTQ+ identities, and alternative sexual lifestyles frequently faces suppression on these platforms.

Sharesome, founded in 2018, is an adult social media website based in Cyprus. Its founders claim they built the platform for adult content creators and to offer them tools to grow their audience. The platform has been described as "the Facebook of pornography" due to its familiar social network design. Sharesome allows users to join or create topics and interact based on shared interests. Within these topics, users can upload content and share links to photos, videos, and GIFs. Communities on Sharesome are manually moderated according to their guidelines.

Platform Overview and Growth

Sharesome's key people include co-founders Tudor Bold, Ralf Kappe, and Tam Tam. The website, sharesome.com, is available in English. Registration is optional but required to submit, comment, or like content, and users can remain anonymous. Email is not required for registration. The platform has over one million users and receives 2.5 million visits per month, ranking #8,500 in the United States according to Similarweb.

Sharesome expanded its user base significantly following the Tumblr ban on NSFW content. This growth pattern was distinct from other adult content providers, which typically monetize from older or less tech-savvy audiences. Sharesome has attracted a different demographic, demonstrating its reliance on a more diverse and technologically adept audience. The company has reported over one million user registrations to its Flame Token airdrop.

Key Facts

  • Sharesome launched a paid advertising system for creators on March 17, 2025.
  • The platform is an adult social media website founded in 2018 and based in Larnaca, Cyprus.
  • Ralf Kappe is the CEO and Founder of Sharesome.
  • The new feature allows creators to target audiences and promote content without fear of censorship.
  • Sharesome aims to expand its marketing tools further, enhancing opportunities for creators.
  • The platform has over one million users and receives 2.5 million visits per month.