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from www.foxnews.com – NBC’s new series “The Playboy Club” hasn’t even aired its first episode, and some people already want it off the air.

First, NBC’s Salt Lake City, UT affiliate, KSL-TV, refused to air the show, saying that their station is “completely inconsistent with the Playboy brand.”

Now an anti-porn foundation is determined to shut down the show completely

“What’s shown in ‘The Playboy Club’ is not real—Playboy definitely damages people. It’s pornography, it’s sex trafficking and it exploits women,” the founder of Pink Cross, ex porn actress Shelley Lubben, tells FOX411.com. “The series looks like it’s all cute, taking place back in the old days—it seems harmless, but then they show a quick clip of three people going at it in the bathroom. NBC is breaking the law with this show—they’re not meeting FCC standards.”

The nonprofit group Morality in Media agrees.

“We’re launching a big effort with our web site, closetheclubonnbc.com,” Dawn Hawkins, executive director, Morality In Media, tells FOX411.com.

“We’re asking supporters to sign the pledge to and to contact their local NBC affiliates and ask them not to air the show. And as soon as we discover who is sponsoring the show, we’ll ask our supporters to contact them as well.”

Hawkins charges that “The Playboy Club” glamorizes pornography. “We know now, years later, that pornography is very harmful to society. It leads to addiction in children and adults, increased sex trafficking violence against women—and ‘Playboy’ is really the root of all of this. We just don’t want to see it glamorized any further, which it will be if it’s aired on NBC.”

With NBC in fourth place among broadcast networks, new president Steve Burke is under intense pressure to increase ratings. “When he was appointed, Burke said he was going to push the envelope,” Hawkins explains. “They want to get their ratings up, and they know that controversy surrounding this show might help.”

While “The Playboy Club” might help NBC’s sagging ratings, it could also run afoul of federal law.

“We don’t know the specific content of ‘The Playboy Club’ yet, but reports are that it will include simulated sex and nudity,” attorney and president and CEO of Morality in Media Patrick A. Truman tells FOX411.com.

“Simulated sex can be prosecuted by Department of Justice as obscene and nudity, so long as it is not obscene, can be prosecuted by the FCC. The U. S. Court of Appeals for the 2nd Circuit struck down FCC’s indecency regulations, but that ruling has application only in that circuit. The U.S. Supreme Court today agreed to hear an appeal of that ruling. We will file an amicus brief.”

In addition to Morality in Media’s filing, Truman is issuing a warning to the network—and to Playboy.

“Every advertiser on The Playboy Club will be boycotted, every local affiliate of NBC will be bombarded by a very large segment of society that is sick and tired of those making money off the sexual exploitation of women,” he said. “The NBC brand, as well as Playboy will suffer great cost.”

NBC did not responded to FOX411.com’s request for comment.