Sliquid Natural Intimate Products has unveiled its newly reimagined Sliquid Massage collection, featuring two new scent profiles and a luxury-inspired packaging redesign.
New Scents and Packaging
The Sliquid Massage collection has been revamped to offer a more curated and sophisticated wellness experience. The brand is retiring its three legacy scented massage oils while continuing to offer its best-selling Unscented formula. Replacing them are two new additions: Mint & Cedar and Citrus Neroli.
Mint & Cedar offers a grounding, earthy blend designed for deep relaxation. The cooling properties of mint provide an immediate refreshing sensation on the skin, while the warm, woody undertones of cedarwood help to center the mind. It is ideal for those seeking a tranquil, spa-to-bedroom experience.
Citrus Neroli offers an uplifting and rejuvenating fragrance. The bright, crisp notes of citrus provide an energizing boost, while the floral, honeyed nuances of Neroli act as a natural stress-reducer. This scent is designed to invigorate the senses and enhance the emotional connection during massage.
The Sliquid Massage collection has also received a complete visual overhaul. New labels feature a neutral earth-tone color palette, moving away from traditional retail aesthetics toward a more luxurious, spa-inspired design.
Brand Evolution
Sliquid's updated scent direction reflects a shift toward intentional wellness and sensory connection, designed to appeal to both retail customers and spa-focused buyers. The brand has always been about natural ingredients and the user experience, according to Michelle Marcus, VP of global sales.
The new scents and packaging redesign are part of Sliquid's strategic evolution to elevate the massage and intimate wellness experience. By introducing Mint & Cedar and Citrus Neroli, the company aims to provide a more refined and sophisticated product line that meets the needs of its customers.
Key Facts
- Sliquid has retired three legacy scented massage oils and replaced them with two new additions: Mint & Cedar and Citrus Neroli.
- The Sliquid Massage collection now features a luxury-inspired packaging redesign with a neutral earth-tone color palette.
- Mint & Cedar offers a grounding, earthy blend designed for deep relaxation, while Citrus Neroli provides an uplifting and rejuvenating fragrance.
- The Unscented formula remains available in the Sliquid Massage collection.
- Sliquid's updated scent direction reflects a shift toward intentional wellness and sensory connection.
