Sportsheets has announced the launch of its new Signature collection, which is now available for preorder and will officially debut at the ANME Founders Show in Burbank, California, from July 13-15. The collection integrates existing foundational products with 20 new items, featuring updated materials and packaging.

Signature Collection Debut

The Signature collection is designed to unify Sportsheets’ established products under a single identity. It will serve as the new home for foundational styles such, as the Under the Bed Restraint System, and other long-standing customer favorites. In addition to these bestsellers, the collection introduces 20 new products. These new additions incorporate elevated materials, refined aesthetics, and new packaging.

New products in the Signature collection include cashmere-silicone leather handcuffs, ankle cuffs, collars, and leashes. Silicone gag options, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket are also part of the new offerings. A Sportsheets representative stated that all these items are crafted to encourage exploration and connection.

The launch of Signature also introduces a new logo and packaging system. This system is designed to enhance merchandising, encourage cross-selling, and assist consumers in making informed purchases. Each package will feature clear product photography, full-color lifestyle imagery, fit and sizing information, care instructions, compatibility recommendations, and QR codes. These QR codes link directly to product demonstrations and educational content.

Emily Silva, product line manager at Sportsheets, stated that Signature represents years of development, refinement, and collaboration across the organization. Silva noted that every detail, from materials and finishes to packaging and presentation, was evaluated to create a collection that feels elevated while remaining approachable, functional, and true to Sportsheets’ quality standards.

Julie Stewart, CEO of Sportsheets, commented that the collection signifies an important evolution for the brand. Stewart stated that for over three decades, Sportsheets has created products that have become staples in bedrooms globally. She added that Signature provides a dedicated home for foundational products and establishes a platform for future innovation. Stewart also mentioned that bringing these products together under a unified identity strengthens retail presentation, improves consumer education, and allows for the showcasing of category favorites like the Under the Bed system alongside a new generation of products.

ANME attendees will have the opportunity to experience the Signature collection prior to its August ship date. Retailers and distributors interested in learning more about the Signature collection or scheduling a meeting during ANME can contact [email protected]. Further information is available at Sportsheets.com and on Instagram at @sportsheets.

ANME Founders Show and StorErotica Nominations

The ANME Founders Show will take place from July 13-15 in Burbank, California. Sportsheets will be present at the event. In addition to the Signature collection launch, Sportsheets has received three nominations for the 2026 StorErotica Awards, which will be presented at ANME. The nominations include Business Woman of the Year for Kelly Sofferman, Executive Vice President; Fetish/BDSM Company of the Year for Sportsheets; and BDSM Product of the Year for the Edge Spiked Sensory Mat. Voting for these awards remains open through June 29.

Sportsheets International has previously participated in the ANME Founders Show. In 2016, Sportsheets International brought its entire sales team to the event, held from July 17-19 at the Marriott Airport Burbank Hotel in Burbank, California, occupying booths 69, 70, and 80. During that show, Sportsheets featured the debut of a new product line called Midnight. Tom Stewart, CEO of Sportsheets in 2016, stated that the company was featuring the debut of a new trend-setting product line, Midnight. The most anticipated item for the 2016 ANME Show, according to Sportsheets, was their new bling accessory collection.

Julie Stewart, President of Sportsheets in 2016, commented that Sportsheets had always been a design leader and was capitalizing on trends in the fashion world, specifically bling. She noted that the new collection fit the Sportsheets brand because the designs were sophisticated and well-priced. Stewart also mentioned that studs were appearing on shirts, handbags, and shoes, suggesting their application to sex toys. The 2016 ANME Show also saw the addition of 13 new products and two new planograms for the Midnight brand. Sportsheets also released two original leather crops for their Edge brand at that time.

Sportsheets is known for its good/better/best choice of products, a model the company stated sets it apart in the adult novelty market. Tom Stewart stated in 2016 that Sportsheets was the only company to bring a good/better/best model to its customers, allowing them to offer these choices to their retailers. Joanne Queenin, executive administrator for Sportsheets in 2016, described the "Good" category as Sex & Mischief, characterized by good quality with basic features, beginner-friendliness, and 90 percent of the line priced under $20. The "Better" category, the Sportsheets line, was described as having upgraded materials, extra features, and expandability, interchangeable with other Sportsheets products.

Key Facts

  • Sportsheets’ Signature collection is now available for preorder.
  • The official debut of the Signature collection will be at the ANME Founders Show, July 13-15, in Burbank, California.
  • The collection includes existing foundational products like the Under the Bed Restraint System and 20 new products.
  • New products feature cashmere-silicone leather handcuffs, silicone gag options, and a positioning sling.
  • The Signature collection introduces a new logo and packaging system with clear product photography, lifestyle imagery, and QR codes.
  • Sportsheets has received three nominations for the 2026 StorErotica Awards, including Fetish/BDSM Company of the Year.