Intora Inc., the parent company of adult pleasure brand Sportsheets, has secured a legal victory in an intellectual property dispute before the World Intellectual Property Organization (WIPO). The ruling mandates the transfer of the infringing domain, sportsheets.net, to Intora Inc. due to trademark infringement.
WIPO Ruling and Case Background
The WIPO administrative panel issued its ruling on October 14, 2026, following a complaint filed by Intora Inc., doing business as Sportsheets. The complaint, submitted to the WIPO Arbitration and Mediation Center in August 2026, challenged the domain sportsheets.net, which was registered by a U.S. citizen identified as Theresa W. Chavez.
Richard W. Page, the single-person panelist in this case, found that the owner of sportsheets.net was in violation of protected marks related to the Sportsheets brand and product lines. As a result of the hearing, WIPO transferred ownership of sportsheets.net to Intora Inc. as a means of resolution.
The disputed domain, sportsheets.net, was registered on January 5, 2026. Intora Inc. contended that the copycat site was intended to pass off as the official Sportsheets site, which operates at sportsheets.com. The company asserted that the actions demonstrated "intentional and willful copying and infringement" of Sportsheets’ trademarks and intellectual property rights.
The WIPO review concluded that the respondent registered the disputed domain name in bad faith. The panel found the registration was made "to attract" visitors for commercial gain by creating confusion with the Sportsheets trademark. The registrant did not respond to WIPO’s inquiries during the proceedings.
Mimicry and Misdirection
According to WIPO’s administrative decision, the disputed domain displayed branding and website elements resembling the manufacturer’s official online presence at Sportsheets.com. The impersonating site featured a look and feel similar to Sportsheets’ official website, incorporating the company’s trademark and registered logo, alongside familiar navigation headings and promotional language.
Sportsheets alleged that visitors selecting the site’s retail links were redirected to an unaffiliated Amazon storefront and other retailer sites. This could have led shoppers to believe they were visiting an official Sportsheets site. The content on the website was later removed, and the site was subsequently parked.
Intora Inc. filed its complaint with the WIPO Arbitration and Mediation Center regarding the domain sportsheets.net. The WIPO administrative panel’s ruling identified Theresa W. Chavez as having used the domain name to trade on Sportsheets’ reputation. The panel ordered the domain to be transferred to Intora, giving the company control of the disputed web address.
Implications for Adult Brands
The decision highlights the growing importance of trademark enforcement and digital brand protection for adult product manufacturers and their retail distribution networks. The ruling underscores the risks that copycat websites can pose to adult brands, particularly when shoppers are directed to third-party retailers through sites that appear to be official brand platforms.
This legal victory for Sportsheets, an adult pleasure products manufacturer, signifies a significant brand protection achievement. The World Intellectual Property Organization ordered the transfer of a lookalike website domain accused of impersonating the established industry brand. The ruling emphasizes the need for adult brands to actively protect their intellectual property in the digital landscape.
Key Facts
- Intora Inc., operator of Sportsheets, won an intellectual property dispute at WIPO.
- The infringing domain, sportsheets.net, was transferred to Intora Inc.
- The WIPO ruling was issued on October 14, 2026.
- The complaint was filed in August 2026 against U.S. registrant Theresa W. Chavez.
- The disputed domain, registered January 5, 2026, mimicked Sportsheets.com.
- The panel found the domain was registered in bad faith to attract commercial gain through confusion.
