from www.mcvuk.com – The kingpin of the world’s largest pornography producer has called on Sony to make downloadable HD adult movies available worldwide through PSN.

The Vivid Entertainment founder and co-chairman, Steven Hirsch, told MCV that he believed the distribution of porn films on PS3 had “real potential” for the adult entertainment industry.

Japanese firm DDM.tv last month revealed that it had launched an HD porn download service for owners of the PS3 – but it is only available in its home territory for the time being.

DDM promised to bring Blu-Ray-quality HD adult movies to those with a PS3, broadband connection, HDMI cable and an HD TV. Movies will be offered for download on a pre-pay basis.

Hirsch told MCV this week: “[DDM’s launch] is a good start. We hope that Sony will allow adult movies to be downloaded worldwide.

“As long as proper age verification is in place there is no reason why consumers should not be allowed to view adult movies on any device that they desire.

“It’s too early to say to what extent this could help our business, but it certainly has real potential.”

However, MCV understands that neither Sony Computer Entertainment Europe nor America have yet received a formal request from Vivid material for its material to be hosted on the platform.

The porn industry was given a great boost in past years by Sony’s decision to include DVD functionality on PlayStation 2 in 2000.

Vivid’s most popular movies include Cry Wolf, Debbie Does Dallas… Again, Beat The Heat, Blame It On Ginger, The Masseuse, Bad Wives and Filthy’s First Taste.