Temptations Direct, an online supplier of adult toys and lingerie, is set to spice up the sex life of more UK consumers with its takeover of Purplepleasures.com. The online sex supermarket will now offer a bigger range of saucy supplies to satisfy the nation’s insatiable appetite for naughty bedroom novelties.
Rewriting the recession rulebook for small businesses, the takeover will see the Redditch-based company double its turnover over the next 12 months and take on more staff. With hundreds of small firms going to the wall every week and unemployment figures still rising, Temptations Direct’s expansion is a boon for Redditch, which has been hit particularly hard by the recession, and proof that a small family run company can prosper during the crunch.
The Temptations Direct website stocks more than 12,000 products including sex toys, lubricants, lingerie, novelties, games, and bondage gear and furniture. With Purple Pleasures added to the saucy stable, the company will offer one of the largest and most diverse selections of adult goods in the UK. Plans are already in place to increase the Purple Pleasures range from 1,500 items to over 7,000.
Saucy wares already on the Purple Pleasures site include a virtual warren full of rabbit vibrators, sexy outfits and erotic clothing from Shirley of Hollywood, Dreamgirl, Forplay and Hustler, and fetish gear fit for the most discerning BDSM connoisseur.
Director Stephen Hackett says: “The increasingly adventurous attitude to life in the British bedroom means the market for adult material is booming – and we’re expanding to keep up with demand. Whether you’re a sex toy virgin or a seasoned S&M veteran, you’ll find everything you need without having to step outside your front door.”
The company’s expansion will bring extra benefits for its customers: higher stock levels will allow it to deliver orders more quickly while additional supplier discounts will translate to lower prices online.
Stephen Hackett adds: “Anyone concerned about Purple Pleasures’ previous reputation for poor service and unfulfilled orders can rest assured – it will now be run with the same high standards that Temptations Direct customers have always enjoyed.”