LONDON — Tenga is celebrating the 10-year anniversary of its Iroha brand with updated versions of its original collection of three vibrators.

The Midori, Yuki and Sakura have all been rereleased — the Midori’s tip has been “perked up” to target pleasure points, while the Sakura’s tip has been given a softer edge and rounder opening, and the Yuki’s snowman shape allows for internal and external stimulation.

“With the renewal of the Iroha series, we have kept true to our aim of combining functionality with design,” said Global Marketing Manager Eddie Marklew. “The Iroha series was created with the aim to help more women enjoy self-pleasure with confidence and comfort. We remain committed to creating an environment where everyone can feel comfortable expressing their sexuality and this commitment can be seen in the design of each and every product in Iroha’s line-up. Each product is inspired by elements of Japanese culture and is designed for comfortable and easy use for both beginners and those more familiar with self-pleasure products.”

For more information, visit Tenga.