The Rub PR secured two accolades at the 2025 Urban X Awards, marking the second time the company has been recognized as Most Popular Adult PR Agency. The firm also received the award for Most Supportive Sponsor at the event held in Los Angeles.
Rub PR's Double Win at Urban X Awards
Rub PR was honored with the Most Popular Adult PR Agency award for the second time at the 2025 Urban X Awards. In addition to this recognition, the company also earned the Most Supportive Sponsor award. The awards ceremony took place on August 17 at the Regent Theater in Downtown Los Angeles.
Erika Icon, owner of Rub PR, expressed that the second win was an honor, noting that the award was determined by votes from the industry and fans. Icon also mentioned the "red X trophy" and thanked Giana for the show and the trophy.
The 2025 Urban X Awards festivities commenced on August 15, with the awards announced live on Sunday night. The event was presented by Bad Dragon and hosted by Isiah Maxwell, Lacy Lennon, and Ebony Mystique.
Other winners at the 2025 Urban X Awards included Little Puck for Alt Model of the Year, Ms Red X for Hottest Fetish Star, and Lyric Sky & Dreads Way for Industry Favorite Couple. Honey Tsunami was recognized as Sexiest BBW Star, Karmen Karma for Most Amazing Ass, and Jasamine Banks for Orgasmic Oralist. Kira Noir received Best Actress, Charlie B Hustle was named Hottest Inked Star, and Scissors by Sparks Entertainment won Feature Movie of the Year. Burgundy was honored as Urban X Stud, Hailey Rose as Rising Star, Female, and Hi Key for Talented Tongue. Leilani Li was named Transgender Star of the Year, Bad Ass Brannn as Social Media Star of the Year, Destiny Mira for Most Beautiful Breasts, and Jessie Rodgers for Best Anal Performer. The Mandingo Club received Best Pro-Am Studio, and R was recognized as Best Transmasculine Performer.
Additional mentions at the 2025 Urban X Awards included Hussie Models, Jay’s Playhouse, Tommy Gunn, XBIZ, and AVN. Sarah Lace and Rawstarr, hosts of "The Burbank Misfits Podcast," also received a 2025 Urban X Award.
Upcoming Urban X Awards Events
Looking ahead, the 2026 Urban X Awards are scheduled to take place from August 14-16 in Los Angeles, with the awards ceremony culminating on Sunday, August 16, at the Regent Theater. Chocolate Goddess and Ivan are slated to co-host the 2026 Urban X Awards.
Pre-nominations for the 2026 Urban X Awards opened on March 10, 2026, with a deadline for entries set for April 10. The Urban X Awards also announced several inductees into its 2026 Hall Of Fame. These inductees include September Reign, Flower Tucci, Donny Sins, Race Cooper, Aubrey Kate, Teanna Trump, Zac Wild, and Obsession.
Key Facts
- Rub PR won Most Popular Adult PR Agency for the second time at the 2025 Urban X Awards.
- Rub PR also received the Most Supportive Sponsor award at the 2025 Urban X Awards.
- The 2025 Urban X Awards ceremony was held on August 17 at the Regent Theater in Downtown Los Angeles.
- Erika Icon is the owner of Rub PR.
- The 2025 Urban X Awards were presented by Bad Dragon and hosted by Isiah Maxwell, Lacy Lennon, and Ebony Mystique.
- The 2026 Urban X Awards are scheduled for August 14-16 in Los Angeles, with the ceremony on August 16 at the Regent Theater.
