The inaugural World Sex Championship, presented by the Swedish Sex Federation and LiveSexHouse.com, concluded prematurely last week in Spain amidst social media rumors of non-payment, participant illness, injuries, and general disorganization. Despite the early end, the competition, which began March 5, held a closing ceremony on March 26, announcing Nausi Love of Sweden and Capitano Eric of Italy as the Female and Male World Sex Champions, respectively.

Early Conclusion and Financial Challenges

The World Sex Championship, initially scheduled to run until April 5, was cut short on March 26. This decision was primarily attributed to the sudden withdrawal of financial backers. Dragan Bratic, President of the Swedish Sex Federation, and participant Marcus London addressed this development in a video statement posted to the Live Sex House X feed on March 26.

In the video, London explained on Bratic's behalf that an issue arose due to a secondary investor pulling out in the middle of the production. This individual was responsible for providing additional funds that were intended for participants. London stated that the company was not at fault for this issue and that participants were immediately informed of the situation. He added that participants chose to remain to finish the competition to earn money from the back end of the competition and from the content created as a group during the event. London also affirmed that the company is real.

The championship was held in Malaga, Spain, and featured "athletes" from nine countries. The organizers were accused of pimping and refusing to pay funds due for participation.

Participant Health, Injuries, and Disqualifications

Beyond financial issues, the early termination of the World Sex Championship was also influenced by the health of some participants and rule violations. The official page of the organizers on the social network X stated that the tournament was stopped due to the poor health of some participants.

Marcus London, a British participant, withdrew from the competition due to a leg injury. Following his withdrawal, London joined the jury in Turin. Dragan Bratic, President of the Swedish Sex Federation, cited the disqualification of participants for using alcohol and drugs as another reason for the early end of the championship. The use of these substances was contrary to the competition regulations. Reports also indicated that some participants sustained serious injuries.

Championship Results and Categories

Despite the various challenges and the early conclusion, the World Sex Championship did proceed with an awards ceremony on the evening of Tuesday, March 26, broadcast live on LiveSexHouse.com. Nausi Love of Sweden was declared the Female World Sex Champion, and Capitano Eric of Italy was named the Male World Sex Champion.

Separate prizes were awarded to the best newcomers of the competition, who hailed from Norway and Brazil. A special jury evaluated the performances of the contestants, and awards were to be presented in 16 categories.

Historical Context: The 2023 Hoax

It is important to note that the 2024 World Sex Championship followed a widely circulated hoax in June 2023. This hoax falsely claimed that Sweden had officially declared sex a sport and was hosting Europe's first-ever sex competition. News outlets and social media platforms spread reports asserting "Sweden Hosting First-Ever Sex Competition" and "Sweden Officially Declares Sex as a Sport." These articles claimed the competition included categories such as "oral sex" and that participants from around the world would gather in Sweden.

Media outlets such as Marca, Greek City Times, The Beacon Herald, IOL, Pulse Nigeria, RTL, and MMnews published initial reports about the alleged competition. The Spanish sports daily Marca listed names of alleged participants and reported that twenty people from different countries were expected to compete, with winners decided by a panel of judges scoring from five to ten and by popular audiences. Marca also published a report detailing competition rules without providing legitimate sources or proof of such a competition. CNBC TV18 published "details" on how individuals could participate, including an email address linked to the "Swedish Sex Federation." The Times of India reported that "Sweden will soon host the European sex championship" and detailed tournament rules, stating that the Kamasutra would aid participants. These reports were later confirmed to be false.

Key Facts

  • The first World Sex Championship, presented by the Swedish Sex Federation and LiveSexHouse.com, concluded early on March 26, 2024.
  • The competition began on March 5, 2024, in Costa del Sol, Spain, specifically Malaga.
  • Nausi Love of Sweden and Capitano Eric of Italy were declared the Female and Male World Sex Champions, respectively.
  • The early end was primarily due to the sudden withdrawal of a secondary financial investor.
  • Other contributing factors included participant illness, injuries, and disqualifications for alcohol and drug use, which violated competition regulations.
  • Marcus London, a British participant, withdrew due to a leg injury and subsequently joined the jury.
  • The event followed a 2023 hoax claiming Sweden had declared sex a sport and was hosting a competition.