Thomas Eriksson, founder and CEO of SASHA, a Danish company specializing in watermarking technology, was featured on the "Adult Site Broker Talk" podcast on July 14, 2026. Eriksson discussed SASHA's patented "in-pixel" signature technology, designed to embed ownership and consent directly into digital content.

SASHA's Technology and Mission

SASHA, also known as Safe Share, is a Danish technology leader in watermarking. The company's mission is to combat online image abuse. Eriksson developed SASHA’s "in-pixel" signature technology, which embeds a hidden digital signature containing ownership and consent information directly into digital content. This signature is designed to remain attached to the image even when it is edited or altered, assisting platforms in moderation and addressing image abuse.

SASHA's technology serves social media companies, online platforms, creators, and businesses seeking image protection at scale. Key applications for the technology include copyright protection, brand security, enterprise content protection, and combating non-consensual intimate imagery.

Eriksson's background includes entrepreneurial experience in both the education and healthcare technology sectors. These experiences contributed to the development of SASHA, which has grown from an idea into a technology platform. SASHA was featured at the EU Presidency Meeting for Digital Affairs and received a 2025 World Summit Award.

The company can be followed on X at @SASHA_safeshare.

Adult Site Broker Talk Episode Details

The "Adult Site Broker Talk" podcast episode featuring Thomas Eriksson was released on July 14, 2026. The podcast is hosted by Bruce, the CEO of Adult Site Broker. Bruce stated that Eriksson was a "very interesting guest" and that his image protection system "could be groundbreaking for our industry."

Adult Site Broker assists individuals in buying and selling websites within the adult industry. The podcast, a weekly technology program, discusses industry movers and shakers and provides information on buying or selling websites or companies for profit. The episode featuring Eriksson is listed as "Adult Site Broker Talk Episode 315 With Thomas Eriksson of SASHA."

The episode is available for streaming on AdultSiteBroker. The podcast can also be found on Podchaser, where it is described as a weekly technology podcast hosted by Bruce Friedman - Adult Website Broker. The podcast has 318 episodes listed, with recent episodes including "Adult Site Broker Talk Episode 314 With Mike Stabile of the Free Speech Coalition" on July 7, 2026, and "Adult Site Broker Talk Episode 313 With Mike Stabile of the Free Speech Coalition" on June 30, 2026.

Industry Context and Recent Developments

The adult industry has seen several recent developments in technology, legal compliance, and content creation. On July 9, 2026, Segpay partnered with adult industry attorney Corey D. Silverstein for legal compliance and policy support for its merchant network. Also on July 9, 2026, AEBN announced Kasey Kei as its top trans star for the second quarter of 2026.

Age verification (AV) regulations continue to be a significant topic. On July 9, 2026, Missouri Governor Mike Kehoe signed a bill into law requiring adult websites to age-verify users in the state, following similar regulations imposed by Missouri’s attorney general last year. The U.K. media regulator Ofcom fined fapello.com 630,000 pounds (approximately $845,000) on July 9, 2026, for noncompliance with provisions of the Online Safety Act. A Texas district court also ordered an adult website’s domain to be locked on July 2, 2026, due to noncompliance with the state’s age verification law.

In other technological advancements, Utherverse is launching its inaugural "Adult Game Fest" virtual convention and trade show from September 24-26. AdultHTML introduced an AI-first development service on July 6, 2026, offering clients experienced software developers who use AI to streamline software development. A new web hosting service for adult websites, QloudHost, launched on July 2, 2026. Additionally, Peter Hooke launched a new paysite through PAYSITE on July 1, 2026.

KiwiSourcing, an outsourcing and consulting firm, joined Pineapple Support as a sponsor on July 7, 2026, committing funds and resources to the organization.

Key Facts

  • Thomas Eriksson of SASHA was a guest on the "Adult Site Broker Talk" podcast on July 14, 2026.
  • SASHA, also known as Safe Share, is a Danish company specializing in watermarking technology.
  • Eriksson developed SASHA’s patented "in-pixel" signature technology to embed ownership and consent into digital content.
  • The technology is designed to assist platforms in managing moderation and addressing image abuse.
  • Bruce, CEO of Adult Site Broker and podcast host, described Eriksson's system as potentially "groundbreaking for our industry."
  • SASHA has been recognized with a 2025 World Summit Award and featured at the EU Presidency Meeting for Digital Affairs.