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Tod Hunter: It Makes Sense Now

Tod Hunter writes: Corporate Synergy 101, or Why Only CBS News Sent A Camera Crew To The AVN Awards

You may have heard or seen that CBS News’ “Sunday Morning” program sent a correspondent to the AVN awards for a smart-assy look at what CBS insisted on calling “the Oscars of porn” despite the Academy’s specific request that other awards be called “the [whatever] equivalent of the Oscar.”

There are, what, half a dozen news operations that could have been there, right? ABC, NBC, CBS, Fox “News,” CNN, E!…. but only one showed up. CBS.

And as a rule, there is no national-news-media attention at all.

I think I know why.

The AVN awards are going to be shown on subscription cable service Showtime, a subsidiary of CBS Corporation — one of the two companies formed by the division of Viacom a few years ago — and a corporate sibling of CBS.

It was a corporate cross-plug, meant to gin up interest in the AVN awards for their eventual showing on Showtime.


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