Vibratex has announced that its new Magic Wand Micro, a compact version of the Magic Wand massager, is anticipated to begin shipping at the end of October. The device was first revealed at July’s ANME show in Burbank and has since generated interest from retailers and distributors.

Product Overview and Features

The Magic Wand Micro is a 4.5-inch, 3-ounce version of the Magic Wand massage wand. It is described as the smallest Magic Wand ever and the first "pocket sized" model. The device features three speeds and four vibration patterns. Its USB-C rechargeable battery is designed to provide up to three hours of run time on a full charge.

Similar to its larger counterparts, the Micro incorporates a silicone head and a flexible neck. This design aims to deliver the characteristic Magic Wand rumble, distinguishing it from the buzz often associated with smaller vibrators. Additionally, the Magic Wand Micro is designed to accept an included wrist strap or lanyard.

The packaging for the Magic Wand Micro includes a hang tab, making it the first Magic Wand product that can be displayed on slat wall pegs. This feature was noted by retailers following its reveal.

Industry Reception and Availability

Following its surprise reveal at July’s ANME show in Burbank, the Magic Wand Micro became a topic of discussion among retailers and distributors. Vibratex, the company behind the Magic Wand brand, has been fielding questions and accepting pre-orders for the new device. Ken Herskovitz, CEO of Vibratex, stated that all signs indicate shipping will commence in October, with the aim of being available for holiday shopping. As of October 4, 2023, pre-ordering was still open.

Early reactions from press and reviewers have been positive, according to Herskovitz. The company anticipates that consumers will also appreciate the new product. The Magic Wand Micro, like other products in the Magic Wand range, carries an FDA medical device registration, ETL listing, and a one-year warranty.

Retailers interested in ordering the Magic Wand Micro can contact their distributor or reach Vibratex's Eddie Romero directly. Contact information provided includes a toll-free number at 1-800-222-3361 or 1-888-558-9778, and an email address: [email protected].

The Magic Wand Legacy

The Magic Wand brand has a history spanning over five decades, with the trademark application for the original Magic Wand approved 56 years ago. The brand has released several versions, including the Magic Wand Rechargeable, Magic Wand Plus, and Magic Wand Mini, all of which have been noted for their quality and durability. The introduction of the Magic Wand Micro marks a further expansion of the product line, offering a more compact option.

Babeland, a US-based retailer with physical locations in Seattle, Brooklyn, and New York City, has been involved in the distribution and review of the Magic Wand Micro. Babeland, established in 1993, focuses on providing an inclusive environment for browsing sex toys and regularly hosts events for sexual education.

Key Facts

  • The Magic Wand Micro is a 4.5-inch, 3-ounce version of the Magic Wand massager.
  • It was first revealed at July’s ANME show in Burbank.
  • The device features three speeds, four vibration patterns, and a USB-C rechargeable battery providing up to three hours of run time.
  • Shipping is anticipated to begin at the end of October 2023.
  • The Magic Wand Micro includes a hang tab on its packaging, allowing it to be displayed on slat wall pegs.
  • It carries an FDA medical device registration, ETL listing, and a one-year warranty.