Wicked Pictures hosted a theater premiere for its new film, "Once Upon A Time in the Valley," in Downtown Los Angeles on Thursday night. The R-rated movie, directed by Seth Gamble, features a large ensemble cast including Jennifer White, Parker Ambrose, Blake Blossom, and Ken Feels.

Premiere Event Details

The premiere for "Once Upon A Time in the Valley" took place at an independent theater event space located in Downtown Los Angeles' historic core. Adult stars and industry personalities attended the screening, with drinks and finger foods served on a rooftop bar overlooking the area around Main Street and 3rd. The atmosphere was described as charged with energy and anticipation for the R-rated screening, an unusual event for an adult movie, particularly against the backdrop of recent civil unrest in DTLA.

Many cast members were present to see themselves on the big screen. Among those in attendance were Isiah Maxwell, Melissa Stratton, Lana Smalls, James Bartholet, and comedian Daniel Shar. Wicked Head of Production Jessica Jasmin commented on the results of the cast and crew’s work.

Industry personalities observed at the event included director Ricky Greenwood, Kira Noir, Wicked director Claudia Rossi, Dominique Simone, Will Ryder, Selena Ivy, writer Tod Hunter, publicist Alexander “Monstar” Raymond, Jennifer White’s husband and producer Deacon, Nicole Kitt, Ariel Demure, Lilly Bell, and director David Lord.

"Once Upon A Time in the Valley" Production

"Once Upon A Time in the Valley" is a big summer release from legacy adult studio Wicked Pictures. Seth Gamble directed the film and co-wrote the screenplay with adult screenwriter Melissa Monet. The movie's plot is loosely based on Gamble’s experiences as a rookie talent entering the industry during the heyday of gonzo content. Set in the 1990s, the story contains insider references to well-known industry elements.

The film stars Jennifer White as Lotta Passion, Parker Ambrose as Steve Jacobs, Blake Blossom as Paris Picasso, and Ken Feels as Jake Python. Ameena Green also appears as Wendy Snipes. The movie is categorized as Adult, Drama, Comedy, and Thriller, with an NC-17 rating. Its runtime is 2 hours and 59 minutes. The US release date for the film is September 10, 2025.

The narrative follows naive newcomer Steve Jacobs as he journeys to fulfill his dreams of stardom in the adult film industry in 1990s Los Angeles. As Steve navigates friendships, rivalries, lust, betrayal, and secrets, he discovers a world beneath the glamour with hidden dangers, volatile egos, and elusive loyalties. The plot indicates that each step forward propels him further into a tangled web where not everyone is who they claim to be, and trust is scarce. The film explores whether Steve can find genuine connections amid the lies or if his dream will become a nightmare.

Key Facts

  • "Once Upon A Time in the Valley" is a film from Wicked Pictures.
  • The movie premiered on Thursday night in Downtown Los Angeles.
  • Seth Gamble directed the film and co-wrote it with Melissa Monet.
  • Jennifer White, Parker Ambrose, Blake Blossom, and Ken Feels are among the stars.
  • The plot is loosely based on Seth Gamble's experiences as a rookie talent in the 1990s.
  • The film has an NC-17 rating and a runtime of 2 hours and 59 minutes.