Vixen Media Group (VMG) studio imprint WIFEY has named Serenity Cox as its brand ambassador. This appointment coincides with VMG’s recent renewal of Cox’s exclusive studio contract.
Serenity Cox Appointed Brand Ambassador for WIFEY
LOS ANGELES – On October 9, 2025, Vixen Media Group (VMG) announced the appointment of Serenity Cox as the brand ambassador for its WIFEY studio imprint. The news was reported by Tom Grayson for XBIZ and Joanne Cachapero for AVN on the same date.
The ambassadorship follows VMG’s renewal of Cox’s exclusive studio contract. WIFEY, described as VMG’s newest label, focuses on showcasing the experiences of real couples exploring partner-sharing and hotwife relationships.
Serenity Cox expressed her excitement about the role, stating that the channel is important to her because it celebrates real couples and their unique journeys through consensual non-monogamy. She added that being an ambassador would allow her to highlight women and couples who are exploring their sexuality and to challenge outdated stigmas.
VMG Head of Casting Mike Moz commented on Cox’s ambassadorship, stating that Serenity embodies what WIFEY represents and provides the brand with a genuine connection to its community. Moz further noted that Cox’s perspective and presence contribute to the authenticity of the brand’s mission to redefine how these relationships are portrayed.
A studio spokesperson for VMG stated that as the face of WIFEY, Cox brings both credibility and visibility to the role. The spokesperson also mentioned that Cox, described as a real-life hotwife, serves as a voice for the brand and its mission to normalize and celebrate modern consensual non-monogamy.
WIFEY's Mission and Reach
WIFEY, launched earlier in 2025, aims to redefine the portrayal of the hotwife lifestyle in premium adult entertainment. Promotional materials indicate that the brand has generated mainstream conversation, with features in outlets such as ABC’s The View, Vice, the New York Post, and the Daily Mail.
The brand also maintains a presence within the Ethical Non-Monogamy (ENM) community at events like Naughty N'awlins. WIFEY has also engaged with the broader sexual-wellness space through partnerships, including a recent feature with the podcast "Sexology" with Dr. Moali.
WIFEY’s content combines production quality with unscripted interviews, candid husband-POV footage, and a focus on the couple’s journey, from initial conversations.
The WIFEY VMG Studio website provides media materials related to Serenity Cox’s brand ambassadorship. These materials include press releases, key visuals, and brand assets. The site also offers a curated collection of Serenity Cox’s interview clips and exclusive WIFEY footage, as well as high-quality images showcasing WIFEY’s real couples and behind-the-scenes moments. Additionally, the site features exclusive clips of Serenity Cox with Jason Luv and Vicki Chase at Naughty N'awlins.
For more information, individuals can visit WIFEY.com. Serenity Cox can be followed on X.com.
Key Facts
- Vixen Media Group (VMG) studio imprint WIFEY named Serenity Cox as its brand ambassador.
- The appointment occurred on October 9, 2025.
- The ambassadorship coincides with VMG’s renewal of Cox’s exclusive studio contract.
- Serenity Cox expressed excitement about the role, citing WIFEY’s celebration of real couples and consensual non-monogamy.
- VMG Head of Casting Mike Moz stated that Serenity Cox embodies WIFEY’s values and provides a genuine connection to its community.
- WIFEY, launched earlier in 2025, focuses on redefining the portrayal of the hotwife lifestyle and has been featured in various mainstream and sexual-wellness outlets.
