Williams Trading Co., a leading adult industry distributor, has launched its 2026 Summer Pride promotion and catalog, featuring a curated selection of products from top-performing vendor brands.

Promotion Details

The campaign, which runs through May 31, 2026, offers a 10% discount on products from participating vendors, including Evolved Novelties, Kama Sutra, Kheper Games, Maia Toys, Sportsheets, and Viben, as well as lubricant lines JO, PJUR, and Wicked Sensual Care.

The interactive digital catalog, powered by a partnership with JRL Charts, features a hand-curated mix of new products appealing to the Pride consumer for this summer. The catalog can be viewed via PC, tablet or mobile devices, with live links embedded in each page allowing customers to order from each of the participating brands on sale.

Partnership and Marketing Strategy

The promotion is being supported by a strategic partnership between Williams Trading Co. and JRL Charts, an online LGBT entertainment B2B media outlet. The partnership aims to help retailers capitalize on seasonal demand during Pride Month.

According to Richard Pyne, CEO of Williams Trading Co., the company has selected a custom mix of products to help guide retail partners with specific Pride selections. "Williams Trading is a one-stop shop for all Pride-themed products," Pyne said. "This year we have added a full line sale for all participating vendors."

Key Facts

  • The promotion runs through May 31, 2026.
  • A 10% discount is available on products from participating vendors.
  • The interactive digital catalog can be viewed via PC, tablet or mobile devices.
  • Participating vendors include Evolved Novelties, Kama Sutra, Kheper Games, Maia Toys, Sportsheets, and Viben, as well as lubricant lines JO, PJUR, and Wicked Sensual Care.
  • Retailers can contact a Williams sales representative at (800) 423-8587 or visit WilliamsTradingCo.com for additional details.

For more information on the promotion and catalog, retailers can view the interactive digital catalog online. Contacting a Williams sales representative is also an option for those who prefer to order by phone or visit the company's website.