XR Brands will showcase new product innovations, brand collaborations, and collection expansions at XBIZ Expo 2027 in Los Angeles. The company will feature a collaboration with Fort Troff and additions to its Creature Cocks, Jock, and Master Series collections.

XR Brands will also introduce new designs and collections from its emerging brands, Hentai Fantasies and K-Pop Dildos. Rebecca Weinberg, president of XR Brands, stated that XBIZ Expo 2027 provides an opportunity to showcase new products and innovations to existing and potential clients.

XR Brands' Offerings at XBIZ Expo 2027

XR Brands is set to present its latest product developments at XBIZ Expo 2027. This includes a new collaboration with Fort Troff. The company will also expand several of its established collections, specifically Creature Cocks, Jock, and Master Series.

In addition to these expansions, XR Brands plans to introduce new designs and collections from its newer brands, Hentai Fantasies and K-Pop Dildos. Rebecca Weinberg, president of XR Brands, noted the event as a chance to reconnect with current customers, build new relationships, and introduce fresh ideas to the market. She also highlighted the opportunity to share new developments, create excitement, and explore new business opportunities.

XR Brands was also an exhibitor at the 2026 XBIZ Expo, which took place on the mezzanine level of the Loews Hollywood Hotel.

Other Industry Developments

The adult industry has seen several other product introductions and partnerships recently. Orion Wholesale has debuted four new burgundy-colored styles from its Noir Handmade collection and three new styles from its Cottelli Lingerie line. Dame has launched a crowdfunding campaign on Kickstarter for Hup, a rideable, vibrating pillow. Male Power introduced its new Peacocking collection of men's underwear.

CalExotics expanded its Pleasure Kits collection with three new additions, each combining pleasure products and accessories with varying intensity levels. Beisar introduced a new anal lubricant, expanding its product line beyond pleasure products. Adam & Eve and Lovehoney Group partnered to introduce two custom editions of We-Vibe vibrators and an advent calendar sex kit. Lovely Planet, a manufacturer and distributor of the Dorcel Toys line, expanded its partnership with Dorcel to include the company’s full range of pleasure products. Arcwave debuted Air, a new stroker from its Pleasure Air collection.

Haute Sugar, a new lifestyle brand, is scheduled to make its industry debut at XBIZ Expo in Los Angeles in January. The brand will introduce three collections: intimate care, personal lubricants, and intimate apparel. Haute Sugar's intimate care collection, H2-ooOh, is spa-water-inspired and will feature pH-balanced, alcohol-free wipes in three varieties: fragrance-free original, cucumber and aloe, and coconut water and aloe. The Nightcaps personal lubricants line will be presented in cocktail-inspired packaging, focusing on individually portioned products. The Bauble Butts collection combines intimate apparel with collectible accessories, featuring underwear with interchangeable charms. Blanca Estrada-Gonzalez, founder of Haute Sugar, stated that she aimed to bring back fun, individuality, and a sense of rebellion, drawing inspiration from pop culture of the 1980s, 1990s, and Y2K era.

Male Pleasure Category Trends

The male pleasure category has evolved beyond traditional products like non-powered sleeves and strokers, manual penis pumps, rings, and a limited selection of prostate toys. Manufacturers now draw inspiration from consumer electronics, sexual wellness, gaming, streaming content, and app-driven interaction, while still utilizing basic strokers.

At the 2026 XBIZ Expo, Cyberskin showcased its rebranded products featuring patented skin technology. Frank Tarulli, a Cyberskin representative, explained that the company focused on refining existing models to develop a selection of powered male masturbators. Tarulli detailed features of some models, including The Warrior’s, which has four vibration modes and three suction modes. Titan offers 10 thrust and vibration modes, with vibration stemming from the shaft area. Wing is designed for thrusting and vibrating, with vibration originating from the testicular area, which is also patented. Cyberskin also offers a model with sexual analytics and the GalaxyVoy, which includes a heating and drying dock with a fan for forced circulating air.

Key Facts

  • XR Brands will attend XBIZ Expo 2027 in Los Angeles.
  • The company will showcase a collaboration with Fort Troff.
  • New additions to Creature Cocks, Jock, and Master Series collections will be featured.
  • XR Brands will introduce new designs from Hentai Fantasies and K-Pop Dildos.
  • Rebecca Weinberg is the president of XR Brands.
  • Haute Sugar will debut three collections at XBIZ Expo in January.