YouTube has launched a dedicated channel for Paris Hilton, marking the platform's first brand channel. This initiative, created by Warner Brothers Records, aims to promote Hilton's debut album, 'Paris,' and is sponsored by Fox Broadcasting and Fox's Prison Break.

Launch and Advertising Model

The Paris Hilton channel was launched on August 22, 2006, according to PodTech News, and on August 23, 2006, as reported by Lester Haines for The Register. YouTube's introduction of this brand channel signifies a new advertising revenue model. This model seeks to integrate advertiser brand names into the YouTube community by enabling advertisers to customize channels and create their own content. The initiative hopes to generate revenue by incorporating advertising and sponsorship in separate channels, which YouTube users who are against ads can avoid.

In conjunction with the Hilton channel, YouTube also introduced "participatory video ads" (PVAs). Reuters reported that the initial PVA was for Weinstein Co's movie Pulse. This ad appeared as a video commercial on the YouTube home page, allowing users to rate, share, and comment on it, similar to other YouTube content.

Channel Content and Reception

The Paris Hilton channel features a collection of videos and music. It offers behind-the-scenes footage from her music videos and other "bonus" material. The channel quickly gained popularity, attracting over 20,000 users and becoming the fifth most viewed channel on the site shortly after its launch. However, The Register noted that the channel did not include content such as "One Night in Paris" or the Carl's Jr Spicy BBQ Burger advertisement.

"Paris Tries" Channel in 2021

Separately, on July 13, 2021, Paris Hilton launched a new YouTube channel titled "Paris Tries." This channel features Hilton trying and rating various items. The first episode focused on breakfast cereals, where she rated Frosted Flakes with marshmallows as her favorite and Apple Jacks as the worst.

Key Facts

  • YouTube launched its first brand channel dedicated to Paris Hilton on August 22, 2006.
  • The channel was created by Warner Brothers Records to promote Hilton's debut album, 'Paris.'
  • Fox Broadcasting and Fox's Prison Break sponsored the Paris Hilton channel.
  • The initiative introduced a new advertising revenue model for YouTube, including "participatory video ads."
  • The Paris Hilton channel quickly became the fifth most viewed channel on YouTube, with over 20,000 users.
  • On July 13, 2021, Paris Hilton launched a separate YouTube channel called "Paris Tries," where she rates various items, starting with breakfast cereals.