The Asia Adult Expo (AAE) concluded its Hong Kong edition on August 27, 2026, at the Hong Kong Convention and Exhibition Centre, reporting its strongest performance to date in business interest and international buyer participation. Following this, AAE Guangzhou is scheduled to take place from September 4-6, 2026, at the China Import and Export Fair Complex.

Hong Kong Edition Highlights

The Hong Kong edition of the Asia Adult Expo, held from August 25-27, 2026, operated under the theme "Turn On." The event featured over 330 exhibitors from various global locations. This year, AAE expanded its focus to include sexual wellness, intimate relationships, technology, and lifestyle, reflecting evolving needs and opportunities within the Asia-Pacific adult wellness and pleasure industry.

Beyond product showcases and business matchmaking, the Hong Kong expo introduced two new signature stages: Come Closer and Come Play. The Come Closer stage focused on intimate relationships, sexual wellness, self-care, and intimate aesthetics, exploring different dimensions of wellness. The Come Play stage concentrated on bold self-expression and visual experiences, examining the body, identity, and intimate culture through live performance.

The 2026 Hong Kong event recorded close to 15,000 professional buyer visits, marking its strongest performance to date in both on-site business interest and international buyer participation. The Asia Adult Expo has been held annually in August at the Hong Kong Convention and Exhibition Centre since relocating from The Venetian Macao Convention and Exhibition Centre in 2013. The exhibition covers an area of 16,000 square meters and typically features 310 exhibiting companies, attracting 25,000 professional visitors. The exhibits span nine major categories, including adult novelties, lingerie products, and health supplements. The expo is open to visitors daily from 09:00 to 18:00 and is positioned as the first purely commercial adult industry exhibition in the Asia-Pacific region, serving as a 100% export-oriented international trading platform. The inaugural edition in 2008 gathered 175 exhibitors from 15 countries and regions.

Guangzhou Expansion

Following the Hong Kong event, AAE Guangzhou is scheduled for September 4-6, 2026, at the China Import and Export Fair Complex in Guangzhou. This expansion marks a new geographic chapter and an evolution for the adult industry, according to an event representative. The Guangzhou edition will build on its established B2B trade platform and also expand into B2C market opportunities, aiming to create a closer connection between the industry and consumers.

The Guangzhou expo will operate under the theme "Awakening – Turn On." It will bring together the intimate health, self-care, and holistic sectors, showcasing concepts such as confidence as the new sexy, health is power, and self-pleasure is self-love. An event representative stated that as social attitudes evolve and awareness of sexual wellness grows, the global adult industry is experiencing steady expansion, shifting from singular demand to a more diverse, rational, and aesthetically driven landscape. AAE Guangzhou 2026 aligns with these global trends, responding to rising expectations for health, freedom, and self-exploration, while building a more professional, open, and commercially effective international platform.

Leveraging an established international network, the Guangzhou event is expected to attract professional buyers from over 60 countries and regions. The Asia Adult Expo has a history of attracting professional buyers from 60 countries and regions.

Historical Context and Future Developments

The Asia Adult Expo, organized by AAE Co., Ltd., was first held in 2008. The 2016 expo introduced a virtual reality adult game experience and a condom vending service. The 2024 edition, scheduled for August 27-29, concurrently added a reproductive health zone and a sexy lingerie fashion show. The 2025 edition, scheduled for August 26-28, expanded its recruitment scope to include the "intimate care" category. It invited international exhibitors from countries such as France, Japan, and Malaysia, and planned to host an industry trends seminar, a marketing strategy forum, and a buyer exchange meeting. On-site visitors to the Hong Kong expo are required to pay a 200 HKD admission fee.

Key Facts

  • The Asia Adult Expo (AAE) Hong Kong edition concluded on August 27, 2026.
  • The Hong Kong event was held at the Hong Kong Convention and Exhibition Centre under the theme "Turn On."
  • The Hong Kong edition featured over 330 exhibitors and recorded close to 15,000 professional buyer visits.
  • AAE Guangzhou is scheduled for September 4-6, 2026, at the China Import and Export Fair Complex.
  • The Guangzhou edition will expand into B2C market opportunities in addition to its B2B platform.
  • The Asia Adult Expo was first held in 2008 and relocated to Hong Kong in 2013.