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AVN Retains Fine Ass Marketing to Manage 2012 Awards Media & Red Carpet

MARINA DEL REY, Calif. — Fine Ass Marketing’s renowned services are once again being retained by AVN to manage media for the 2012 award show and its red carpet.

For the second year in a row, Adella and her award-winning staff at Fine Ass Marketing will oversee media credentials for adult entertainment’s most prestigious night of the year. The 2012 AVN Awards are scheduled for January 21 at The Joint, a world-class concert venue inside the Hard Rock Hotel & Casino in Las Vegas, Nevada.

AVN Media Managing Editor Steve Javors says, “There’s no doubt the AVN Awards is the adult industry’s biggest and most important night of the year. The attendance and worldwide media attention at the event is tremendous, and based off their professionalism and success, we’ve again retained the services of Fine Ass Marketing.

“With the awards show moving to a bigger venue at The Joint in the Hard Rock Hotel & Casino on Jan. 21, it was necessary to retain a company to manage the red carpet that was already familiar with our expectations and had the necessary experience and expertise. Adella and her team are pros, and we all look forward to a rousing success at this incredible venue.”

A fifteen-year adult industry veteran, Fine Ass Marketing owner Adella says, “While the AVN Awards’ location and date are new this year, I am proud to helm the project again and excited to see the transition to the Hard Rock Hotel and Casino. Sex and rock ‘n’ roll have always belonged together, so it’s a coming home of sorts.”

Adella continues, “The AVN Award Show is the quintessential celebration of our industry’s hard work, from the grips to the screen writers, from the directors to the talent, and from the studios to the networks which deliver our content to the consumers. On behalf of everyone at Fine Ass Marketing, I would like to congratulate all of this year’s nominees and invite renowned media from around the world to cover this gala event.”

The 29th annual AVN Awards will be held at The Joint in the Hard Rock. The Joint is a sleek and upscale, 4,000-seat showroom with the reputation as one of the most sophisticated and authentic venues in Las Vegas.

The red carpet procession into the AVN Awards is the most high-profile event in the adult industry. Hundreds of top adult stars walk the carpet and post for leading media outlets from all four corners of the globe. Last year’s media included CNN, HD Net, CBS, MSNBC, Canal Plus, New York Times Magazine, WOWtv, Spike TV, Repubblica Italy, Politiken and more.

The AVN Awards will take place after the annual Adult Entertainment Expo (AEE). AEE runs January 18 – 21, also in the Hard Rock Hotel & Casino. In 2012, AEE includes traditional exhibits, meeting rooms, exhibit suites, more networking events, more parties, more product demos and more educational components.

Fine Ass Marketing encompasses Adella’s fifteen years of experience in the adult industry. The company offers custom, extensive marketing and branding plans, press releases, wire services, international media access, screener services, on-the-set articles, media prepping, social networking start-up and staff instructional courses, as well as personal referrals for media, studios, talent and crew. An additional facet of FAM, includes a booking agency specializing in appearances, hosting, store signings, magazine coverage, photo shoots and crossover opportunities such as music videos, movies and television.

For more information about the 2012 AVN Awards, visit

Qualified media interested in obtaining credentials for the AVN Awards’ Red Carpet may email [email protected].

About the AVN Awards:
Over the years, the AVN Awards became a famous staple in Las Vegas, while being housed in almost every major hotel on the strip. Started in 1984, the show has grown drastically over the years. It is now broadcast each year on cable to millions of viewers. The show allows adult and mainstream celebrities to come together once a year to celebrate the achievements of one of the world’s most profitable industries. In 2012, the AVN Awards is moving to The Joint at the Hard Rock Casino & Resort. For more information, visit or


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