Beisar, a gay-owned adult products manufacturer, has launched Beisar Anal Lubricant, marking the brand's entry into the personal lubricant category. This new water-based product complements Beisar's existing line of anal toys and prostate massagers.

Beisar Expands Product Offerings

Beisar introduced Beisar Anal Lubricant on November 6, 2026, in San Francisco. This launch represents the brand's first personal lubricant, expanding its product range beyond its primary focus on anal toys and prostate massagers. A company representative stated that the lubricant is intended to play an essential role in the use of Beisar's existing products.

The new water-based anal lubricant is available in a 240 mL bottle. It is formulated for use with sex toys and condoms, providing a "smooth, lasting glide" designed to reduce friction during anal play. The formula is intended for various forms of anal play, including anal massage, finger play, and penetration, and is suitable for both beginners and experienced users.

According to a company representative, the addition of the lubricant provides customers with a way to purchase both their toys and a compatible lubricant from the same brand. The representative also noted that Beisar's water-based lube spreads easily, leaves less sticky residue, and rinses clean with water, making cleanup straightforward after use. Its easy-to-clean formula is also presented as a practical option for regular use.

Civeen William, Product Manager for Beisar, commented on the importance of lubrication, stating that the lube people use with toys matters as much as the toys themselves. William noted that Beisar has always recommended lubrication, and offering their own product made sense. The lubricant is made with body-safe ingredients and is intended to complement Beisar’s existing product range, while also serving as a standalone option for anal play.

Further information about Beisar Anal Lubricant is available on Beisar.com.

Recent Product Launches and Company Profile

The introduction of Beisar Anal Lubricant follows several other recent product launches from the company. On October 16, 2026, Beisar introduced PROTEUS, an 8.89-inch stainless steel anal dilator. PROTEUS was developed for experienced adult consumers seeking an alternative to traditional silicone designs. Its rigid stainless steel construction is designed to provide weight, durability, and a distinctive tactile experience. The smooth, nonporous metal surfaces are designed for cleaning, and the material is temperature-responsive.

Earlier in the year, on July 9, 2026, Beisar debuted Pelor in Los Angeles. Pelor is a new vibrating anal pleasure product featuring a dual-motor vibration system and a double-sided hook design with two differently sized rounded tips. It is described as Beisar's first vibrating BDSM anal hook, combining a traditional hook design with dual-motor vibration and an ergonomic curved profile. A company representative stated that Pelor is equipped with a dual-motor vibration system offering 10 vibration modes. Its design includes a 15-30° ergonomic curve, intended to support multiple positions and stimulate the prostate, perineum, and surrounding erogenous areas.

Civeen William, Product Manager for Beisar, stated that the company aimed for Pelor to be more approachable while retaining the tension and control associated with anal hook play. William also noted that the dual-ended design, featuring two differently sized rounded tips, allows for a more gradual and customizable experience while maintaining the core mechanics of anal hook play. William expressed hope that Pelor would enable more users to experience the sensations offered by BDSM-inspired designs. The Pelor's dual-ended design allows users to choose either end based on preference, with each end providing a distinct size.

Beisar is identified as a gay-owned adult products manufacturer.

Key Facts

  • Beisar launched Beisar Anal Lubricant on November 6, 2026, in San Francisco.
  • The new product is a water-based anal lubricant, available in a 240 mL bottle.
  • It is Beisar's first personal lubricant, expanding beyond anal toys and prostate massagers.
  • The lubricant is formulated for use with sex toys and condoms, and is made with body-safe ingredients.
  • Civeen William is the Product Manager for Beisar.
  • Recent Beisar product launches include PROTEUS (October 16, 2026) and Pelor (July 9, 2026).