Wicked Sensual Care has introduced simply Natural, a new water-based lubricant, expanding its simply collection. This product is formulated for consumers seeking a naturally sourced, hydration-focused option with a smooth, substantial glide.
Product Details and Formulation
Released on June 23, 2026, simply Natural is available for $21.48 at WickedSensualCare.com. The lubricant combines sodium hyaluronate, aloe vera leaf juice, vitamin E, olive leaf extract, and carrageenan to create a slick gel texture. This formulation is designed to support lasting moisture and comfort.
Jessica Drake, director of marketing and product development for Wicked Sensual Care, stated that consumers are increasingly attentive to ingredients in intimate products, while still expecting performance and feel. Drake indicated that simply Natural was developed to provide a hydration-focused option with naturally sourced ingredients and a richer gel texture, offering added moisture and cushioning. The simply collection aims to provide consumers with thoughtful options for their bodies.
simply Natural is pH balanced and fragrance-free. It is formulated without glycerin, propylene glycol, or parabens. The product is also vegan and cruelty-free. It is compatible with all toy materials and condoms. The convenient squeeze bottle allows for mess-free application. The lightweight water-based formula delivers a natural feel and does not leave heavy residue. It cleans away easily with water.
The simply Collection and Wicked Sensual Care's Approach
simply Natural follows simply Aqua Jelle, another product in the simply collection. simply Aqua Jelle is a lightweight, everyday lubricant made with ingredients such as corn-derived propanediol, plant-based thickeners, olive leaf extract, and stevia extract. simply Natural offers a different experience with a more hydration-forward ingredient profile and a slick gel consistency, catering to consumers who prefer a richer, more cushioned feel.
The simply line of lubricants from Wicked Sensual Care is specifically formulated without glycerin, propylene glycol, or parabens. Like all Wicked Sensual Care formulas, simply lubricants are enhanced with olive leaf extract, which is described as a natural biostatic that inhibits the spread of harmful bacteria and microorganisms. Wicked Sensual Care emphasizes clean formulas with natural extracts. The company crafts personal lubricants, enhancers, and toy cleaners for both partner and solo play. Wicked Sensual Care states that its exclusive formulas are vegan, cruelty-free, and devoid of parabens. The brand's products are enriched with natural extracts such as Olive Leaf, Aloe, and Vitamin E, aiming to provide additional comfort and peace of mind.
Other products in the Wicked Sensual Care simply line include simply Timeless Lube for Menopause, created for individuals experiencing perimenopause, menopause, and beyond. The company also offers water-based lubes, lube for anal play, and flavored lubes, available in variety packs. Wicked Sensual Care also produces stimulation products and toy cleaners.
Key Facts
- Product Name: simply Natural
- Manufacturer: Wicked Sensual Care
- Product Type: Water-based lubricant
- Release Date: June 23, 2026
- Price: $21.48
- Key Ingredients: Sodium hyaluronate, aloe vera leaf juice, vitamin E, olive leaf extract, carrageenan
- Formulation Attributes: pH balanced, fragrance-free, vegan, cruelty-free, no glycerin, no propylene glycol, no parabens
- Compatibility: Safe for all toy materials and condoms
