COTR has introduced the new b-Vibe C-Rings collection, featuring 30 designs across three families: Snug Rings, Flex Rings, and Stretch-Tech Rings. The collection, unveiled on July 31, 2026, in Los Angeles, includes various designs such as secure-fit rings, adjustable options, cock-and-ball designs, and shaft-sleeve designs, with suggested retail prices ranging from $9.99 to $16.99.

Collection Overview

The b-Vibe C-Rings collection operates under the tagline “Fit That Feels Right.” It encompasses 30 distinct designs, categorized into three main families: Snug Rings, Flex Rings, and Stretch-Tech Rings. The range of products includes traditional secure-fit rings, adjustable designs, cock-and-ball support, and shaft-sleeve designs. The suggested retail prices for items in this collection are set between $9.99 and $16.99.

Alicia Sinclair, founder and CEO of COTR, stated that cock rings are an important staple category, but shoppers require more than a one-size-fits-all option. Sinclair noted that the b-Vibe C-Rings collection provides retailers with a broad selection of shapes and fits. She also highlighted the use of body-safe, durable materials, which can simplify the process of explaining, comparing, and shopping for products in this category. Sinclair emphasized that each style in the collection has a clear point of difference while maintaining an approachable price point.

Design Families and Materials

The Snug assortment within the b-Vibe C-Rings collection features soft-stretch designs crafted from 100% body-safe silicone. This assortment includes 40 mm and 45 mm rings, as well as multisize three-packs. Additionally, the Snug assortment offers an adjustable Lasso Grip and styles designed to provide support around both the shaft and testicles.

The Flex assortment is manufactured using hand-poured, ultra-soft liquid silicone. This family includes designs such as Grip, Ripple, Drip, Bulk, Loop, Delta, Spike, and Tread, among others. Certain models within the Flex assortment incorporate features for perineum stimulation, shaft coverage, or 2-in-1 cock-and-ball support. The Stretch-Tech assortment completes the collection, featuring designs made from TPE. This assortment includes styles named Drive, Bolt, Barrel, Double Barrel, Choke, and Swirl.

Company and Related Products

COTR, the company behind the b-Vibe C-Rings collection, is associated with the b-Vibe brand. An Amazon listing for a COTR Inc. product, specifically a lubricant application item, indicates that products from "B-vibe Le Wand" are shipped from and sold by "B-vibe Le Wand." This listing is categorized under Health & Household, Sexual Wellness, Safer Sex, and Lubricants. Another product, a COTR Inc. b-Vibe Rimming Petite Purple Butt Plug, is listed as currently sold out on eBay. This butt plug is identified by the brand b-Vibe and MPN BV006PUR, with GTIN 4890808193044 and UPC 4890808193044. Its eBay Product ID (ePID) is 28013579893. The product key features include a purple color, suitability for the anus and vagina, and features such as USB Charger, Waterproof, Wireless, Hypoallergenic, Vibration, Vibrations, Realistic, Designer, Latex-Free, Ribbed, Phthalate-Free, Multi-Speed, and Remote Control. The materials listed for this product are Silicone and Latex. Its dimensions are a width of 1.4 and a length of 4.9.

Other industry news from around the same period includes CalExotics expanding its Performance Maxx collection with two new penis sleeves on July 30, 2026, and its Love Bunny collection with two new dual-motor vibrators on July 29, 2026. Orion Wholesale introduced a new leather harness set from its Zado line of BDSM gear on July 30, 2026, and the new V-Stroker collection from its Rebel line on July 27, 2026. Icon Brands debuted its new Good Clean Fun douche on July 29, 2026. Lovense rolled out app updates, including a revamped ecosystem, on July 28, 2026. Westridge Laboratories, parent company of ID Lubricants, acquired Mayer Laboratories, manufacturer of Kimono condoms and Blossom Organics personal lubricants, on July 27, 2026. Male Power introduced its new Ripple collection of men's underwear on July 27, 2026. Adam & Eve revealed results of a "Masturbation" survey on July 27, 2026. Kheper Games partnered with Warm Human to launch seven new naughty and irreverent-themed gift bags on July 23, 2026.

Key Facts

  • COTR released the b-Vibe C-Rings collection on July 31, 2026, in Los Angeles.
  • The collection features 30 designs across three families: Snug Rings, Flex Rings, and Stretch-Tech Rings.
  • Designs include secure-fit rings, adjustable, cock-and-ball, and shaft-sleeve options.
  • Suggested retail prices for the collection range from $9.99 to $16.99.
  • Alicia Sinclair, founder and CEO of COTR, stated the collection offers a broad selection of shapes and fits using body-safe, durable materials.
  • The Snug assortment uses 100% body-safe silicone, the Flex assortment uses hand-poured, ultra-soft liquid silicone, and the Stretch-Tech assortment uses TPE.