COTR, Inc. has renewed its multi-year domain leases for its flagship sexual wellness brands B-Vibe, Le Wand, and The Cowgirl.

Domain Renewals Secure Long-Term Digital Presence

According to a statement from the company, COTR has renewed the BVibe.com domain for nine years, and it has renewed both LeWandMassager.com and RideTheCowgirl.com for eight years. All renewed domains offer customer privacy and digital security.

The long-term domain renewals are seen as a significant investment in the future of the brands, ensuring continued access to trusted resources, educational content, and discreet e-commerce experiences that empower individuals and couples in their sexual wellness journeys.

Brand Overview

COTR's flagship brands have carved out their own niches within the industry. B-Vibe is best known for its anal wellness products, including vibrating plugs and beads. Le Wand has become a recognized name in the luxury pleasure space thanks to its high-powered wand massagers. Meanwhile, The Cowgirl has gained attention for its riding machines, offering hands-free play.

All of COTR's brands prioritize innovation, body-safe design, and uncompromising quality. Each brand has its own unique focus and product line, catering to diverse customer needs and preferences.

Acquisition Strengthens Position in Partnered Pleasure Category

In a separate development, COTR announced the completion of its acquisition of Together Brand Assets and Distribution Rights on April 17, 2026. This strategic move significantly strengthens COTR's position in the growing partnered and inclusive pleasure category.

The acquisition includes the full Together product lineup, existing inventories, assets, and exclusive distribution rights. Together has pioneered responsive shared pleasure with its patented Echo Function—the first consumer technology to deliver real-time vibratory feedback between partners.

Key Facts

  • COTR has renewed its multi-year domain leases for B-Vibe, Le Wand, and The Cowgirl.
  • The BVibe.com domain was renewed for nine years, while LeWandMassager.com and RideTheCowgirl.com were renewed for eight years.
  • All renewed domains offer customer privacy and digital security.
  • COTR acquired Together Brand Assets and Distribution Rights on April 17, 2026.
  • The acquisition includes the full Together product lineup, existing inventories, assets, and exclusive distribution rights.