Dame has launched an Indiegogo crowdfunding campaign for its new Hug cock ring, marking a return to its crowdfunding origins as the company approaches its 10th anniversary. The Hug is designed as a vibrating couples ring, featuring flexible arms for a custom fit and continuous clitoral stimulation.

Dame's Return to Crowdfunding Roots

On October 30, 2024, Dame initiated an Indiegogo campaign to fund its new Hug cock ring. This move coincides with the company's upcoming 10th birthday, with a representative stating that Dame is "celebrating a decade of progress in pleasure with a bang and new wavelengths — going back to our crowdfunding roots."

Alexandra Fine, co-founder and CEO of Dame, reflected on the company's journey, expressing pride in its work and its role in championing sexual wellness and equality. Fine described returning to Indiegogo as "returning home," noting that the platform was where Dame began and found a community that supported its mission. She added that launching Hug on Indiegogo first is a gesture of gratitude to supporters who have been with the company since its inception, recognizing their belief that thoughtfully-designed intimacy products could create change.

Dame, which launched in 2014, initially focused on creating sex toys for individuals with vulvas. The company's first product, the Eva, was a hands-free clitoral vibrator designed to be worn during penetration. A 2015 study published in the Journal of Sex & Marital Therapy, involving over 1,000 women, indicated that only 18 percent could achieve orgasm through intercourse alone, and 37 percent required clitoral stimulation for orgasm during intercourse. The Eva's Indiegogo campaign raised over $850,000, making it one of the most successful crowdfunded sex toys in history.

Introducing the Hug Cock Ring

The Hug cock ring represents a new direction for Dame, as it is a sex toy designed for people with a penis, while also catering to couples. A company representative stated that the Hug is designed "to bring the buzz exactly where it counts." The vibrating couples ring features flexible, bendable arms intended for a perfect fit and continuous clitoral stimulation, aiming for couples to "get there together."

The Hug wraps around the base of the penis with its adjustable arms, with the other end providing vibration for the clitoris. The device is hands-free, waterproof, and constructed from body-safe, medical-grade silicone. It also includes a USB-C charging port. The Hug is available for purchase at $75 on Amazon and $53 on Dame's website.

Product Features and Design

The design of the Hug cock ring distinguishes it from other products in its category. One reviewer noted that the Hug does not resemble any other cock ring they had encountered. Another individual, unfamiliar with Dame, commented that the product "looks like it was designed by a woman."

The Hug's features include its hands-free operation, waterproof construction, and use of body-safe, medical-grade silicone. The USB-C charging port offers convenience. While the product is praised for being pleasurable for both partners, comfortable, flexible, and easy to put on and take off, one reported drawback is its short battery life.

Key Facts

  • Dame launched an Indiegogo crowdfunding campaign for its new Hug cock ring on October 30, 2024.
  • The Hug is a vibrating couples ring with flexible, bendable arms for continuous clitoral stimulation.
  • It is hands-free, waterproof, made of body-safe, medical-grade silicone, and features a USB-C charging port.
  • Dame co-founder and CEO Alexandra Fine stated that returning to Indiegogo "feels like returning home."
  • The Hug is priced at $75 on Amazon and $53 on Dame.com.
  • Dame's first product, the Eva, raised over $850,000 on Indiegogo.