Erika Icon, owner and publicist of The Rub PR, will be inducted into the ASN Hall of Fame, marking 19 years in the industry. Her agency has also received its fourth consecutive nomination for Best Public Relations Firm at the 2025 ASN Awards, where 10 of her clients are also nominated.
ASN Hall of Fame Induction and Awards Nominations
Erika Icon is set to be inducted into the ASN Hall of Fame as part of the 2025 Class. This recognition follows 19 years of her involvement in the adult industry. The ASN Awards announced its 2025 Hall of Fame Class at the end of 2024. Icon will be inducted alongside Suze Randall, and her clients Micky Lynn and Jupiter Jetson, among other honorees. ASN Magazine plans to feature Icon on its June cover, including a multi-page spread and an interview, in acknowledgment of this honor.
The Rub PR, Icon's agency, has been nominated for Best Public Relations Firm at the 2025 ASN Awards. This marks the fourth consecutive year the agency has received this nomination. In 2022, the inaugural year for the Best Public Relations Firm award, The Rub PR won the trophy. The agency is currently vying to win the award again this year. Voting for the firm is open through July 13.
In addition to The Rub PR's nomination, 10 of Erika Icon's clients have also received nominations for the 2025 ASN Awards. The 2025 ASN Awards ceremony is scheduled to take place on Saturday, August 23, in Orlando, Florida. Information and tickets for the event are available at asnlifestylemagazineawards.com.
The Rub PR's Industry Presence and Website Relaunch
The Rub PR, a full-service adult PR agency, was founded by Erika Icon in 2008. The firm works with studios, companies, cam models, and performers. Icon herself has 20 years of experience in the adult industry. Before establishing The Rub PR, she worked in art.
The Rub PR relaunched its website, therubpr.com, to coincide with its 17th year in business and Erika Icon's 20th year in the industry. The redesigned website showcases the agency's client roster and services. The new site features a complete redesign, aiming for easier navigation and an aesthetic that resonates with adult performers, creators, directors, studios, and companies. The updated website has also attracted attention from mainstream companies and creators.
The relaunch of the website was initially planned for the end of 2025 but was delayed due to preparations for tradeshows and other projects. Following the relaunch, the website experienced an increase in traffic and inquiries even before its official announcement.
Key Facts
- Erika Icon is being inducted into the ASN Hall of Fame as part of the 2025 Class.
- The Rub PR, owned by Erika Icon, is nominated for Best Public Relations Firm at the 2025 ASN Awards for the fourth consecutive year.
- Ten of Erika Icon's clients have also received nominations for the 2025 ASN Awards.
- The 2025 ASN Awards ceremony will be held on Saturday, August 23, in Orlando, Florida.
- The Rub PR recently relaunched its website, therubpr.com, celebrating its 17th year in business and Erika Icon's 20th year in the industry.
- Erika Icon has 19 years of experience in the adult industry at the time of her ASN Hall of Fame induction.