LAS VEGAS — from www.theatlantic.com – “Hey, man, do you want a free beer?” the bearded man asked as I walked by his booth.

Like any good conference attendee, of course I said yes. He handed me a card. On one side, there was an image of Jesus Christ with an Xbox 360 controller in his hands, a headset in place of a crown of thorns, and a Twitter bird on his arm. On the other, there were the details for a USB stick giveaway, and the note that for four hours a day, they’d be giving away free Sam Adams bottles to passersby.

“Are you a Christian game developer?” I asked.

“No,” he said. “We are just here telling people that Jesus loves them, making sure they hear that Jesus loves them.”

This is the GameChurch.com booth, which consisted largely of tattooed, skater-style hipsters wandering around talking about Jesus and videogames. It turns out GameChurch is a Christian gaming website. Their slogan: “We are all for killing pixels on a screen but loving people in real life. Love Without Agenda.”

The site is part of Fireproof Ministries, a site founded by Craig Gross [pictured], a former youth pastor with edgy hair. Gross aims to spread the word through “culturally relevant” programs, reaching people outside traditional church events. GameChurch is actually a junior member of Fireproof’s website network. The original site was XXXchurch.com, which tries to connect with people making or looking for pornography.

XXXChurch actually sent a team to the Adult Entertainment Expo with a simple message: “Jesus loves porn stars.” Or as the man at the GameChurch booth explained, “Jesus loves porn stars. He loves people wherever they’re at.”