NEW YORK (CNN/Money) – The video makers known for filming women flashing their breasts are exposing a softer side in the wake of Hurricane Katrina.

“Girls Gone Wild” plans to donate 100 percent of the proceeds from the sale of Mardi Gras-themed DVDs and videos to the Red Cross to help Katrina victims, the company said.

“Year after year the city of New Orleans and its citizens have welcomed us with open arms, and we have looked forward to our yearly trip to the Big Easy. The utter destruction of New Orleans and many parts of the Gulf coast truly saddens us,” said Joe Francis, founder and CEO of Girls Gone Wild, in a statement.

The Mardi Gras-themed DVDs and videos include such titles as “Mardi Gras 3-Pack,” “Mardi Gras 2K4,” and “Girls Gone Wild Doggystyle” with rapper Snoop Dogg.

“Doggystyle has been one of our most profitable videos in the history of the company,” said Bill Horn of Mantra Films, the southern California company behind “Girls Gone Wild.”

Horn estimates that the company’s donation “will be in the tens of thousands.”