Heather Mills has turned down a £100k offer to become the face of a chain of sex stores.

Private Shops were keen for her to promote a range of adult material.

‘Heather is beautiful, outspoken, has charisma and is a wonderful mother,’ a Private Shops spokesman tells The Sun.

‘She would have appealed to all our customers. Men would have loved her looks and figure while our female clientele could associate with her ambition and strength of character.’

A spokesman for Heather, 40, confirmed she had declined the offer – because it wasn’t the right direction for her career.