Porn Valley- There for awhile iBangPornStars.com was touting itself as one of the most visited adult sites in creation.

But that’s not stopping Chef Jeff, who was banging the porn stars, from leaving the operation. Jeff is joining the US Army. And why, especially at his age, would he be leaving such a “lucrative” operation you ask, and be opting for khakis instead?

That’s part of the story. Jeff had plans on leaving porn going back a year and a half ago. Which he did for a couple of weeks until a former Marine sent an e-mail informing the city of Surprise, Arizona of Jeff’s porn past. Jeff, a former tennis pro, had been working an administrative job in the city’s tennis program but was fired when all that information came to light.

That’s when Chef hooked up with Mayorsmoney.com and started the iBangPornStars website. But in recent weeks, Jeff was doing little or no P.R. to promote the website, whereas in the beginning he came out of the gate like gangbusters.

However, earlier this year, Mayormoney sold their company to Dee Cash on the fact that the website was performing so well. Dee Cash is in the process of acquiring a lot of programs and companies.

The original plan was that Dee Cash was going to put resources behind the site and send more traffic to it. Instead, it was just the opposite. From the time Dee Cash purchased iBangPornStars they rarely updated the free area since its purchase. And in the members area they’ve only updated two new episodes. Apparently leaving the site stagnating is part of the new business model.

The owner of Dee Cash supposedly said that with his experience, even if he didn’t sink another penny into it, it’s still going to do the same number of joins and sales just because of the sheer volume of links and traffic it already gets.

True. Since the updates ceased, the site does the same number of sales. The site, on the other hand, also banks on aggressive billing tactics.

A trial membership is a dollar. But on the join page there are two boxes at the bottom of the page which are already checked. These are called “cross sales”. If the customer doesn’t uncheck those boxes, he’s automatically billed for joining two additional sites at full price which is $39.95 for each site.

Which means a lot of people who participate in trial sign ups will be billed $81. The option is given you to uncheck the boxes, but the system banks on the fact that most people won’t bother to scroll down the page and even notice.

After someone signs on for a trial membership, the next billing practice is put into effect which is called the “instant upgrade”. So when you have a trial membership and go into the members area, you can browse around but the minute you click on something, be it a video or photo, that means you’ve just agreed to upgrade to a full membership at $39.95. Which means theoretically a trial membership can cost you $121.

With the fact that their affiliates send them traffic for which they pay $30 to $35 a signup, Dee Cash is still generating a pretty good piece of change. And most customers never bother to complain, anyway, about porn bills on their credit cards. With the fact that the company is located in the Philippines means that customer service isn’t exactly to the ready.

The army story is that Jeff wants to pursue a career in photojournalism and eventually land a job with a large publication. He decided that the means of doing this was by taking advantage of the army’s program. But if you talked to Jeff in recent weeks you could tell he was burning out from the porn business.