CHATSWORTH, Calif. — www.PorninTheValley.com swears that Dave Navarro and Derek Hay are practicing Satanists. But news this week that three talent agencies breaking off from the organization [LATATA] formed by Hay suggests something beyond Aleister Crowley and booga-booga.

According to a report on www.xbiz.com, Type 9 Models, OC Modeling and ATM/LA will form a new trade association to be called Agency Licensed Trade Association, or ALTA.

Hay’s group formally known as the Licensed Adult Talent Agency Trade Association was set up to form “a union between all licensed talent agencies for the adult entertainment business.”

LATATA still includes Goldstar Modeling, Hay’s LA Direct Models, Lisa Ann’s Talent Management, Spiegler Girls, World Modeling, Foxxx Modeling and Big Love Talent.

However, a joint statement from ALTA states the following:

“We believe that the idea of a trade association is good, but our belief of how to operate it is different of the other association. ALTA is an organization about unity, trust and respect of the individuals in our industry. We do not believe in strong-arming or making it difficult for talent to succeed.

“We hope with the new organization we can work more closely with production and talent to make work conditions smoother and more efficient for all parties.”

Strong-arming? Not Derek Hay.