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Jason Sechrest to handle public relations, marketing for Chi Chi LaRue, C1R movies, and more.

WEST HOLLYWOOD, CA – The marriage of CHI CHI LARUE and JASON SECHREST was a long time coming. For the past two years, the dynamic duo have joined forces to throw club events locally and throughout the country, creating a new era of gay porn superstars together and pushing their respective projects to the public masses.

Now, they’re taking their union to the next level by making it official: CHI CHI LARUE’s studio Channel 1 Releasing has tapped JASON SECHREST to head up their PR department. This includes handling all publicity for Chi Chi LaRue, Rascal Video, All Worlds Video, Catalina Video, Dirk Yates Live, Live & Raw, all C1R exclusives and the “Chi Chi LaRue’s” store on Santa Monica Blvd. in West Hollywood.

“Well, for how much I boss him around, we figured he should probably get paid for it,” laughs CHI CHI LARUE. “Seriously, JASON has already been an invaluable asset to me and my company for quite some time now. He’s ambitious, he’s passionate and he brings a lot of fresh ideas to the table that will infuse new life into our PR machine. All of us at C1R have considered him a part of the family for a while now so to make it official is really exciting for all of us here.”

“As a publicist I can’t think of anything better than promoting the people you love and helping your friends see their fullest potential and audience,” says JASON SECHREST, who has worked several titles in adult entertainment for the past 11 years. “I started doing PR as a favor for a few close friends of mine almost a decade ago and it blew up immediately with lots of studios and performers suddenly asking me to work for them. Now, with C1R I feel like I’ve come full circle, back to promoting those I really consider family.”

As a reporter, host and writer, SECHREST will continue to promote other studios in his various magazine columns, blogs, web sites and club events, though C1R will remain his exclusive gay porn studio client for his PR division.

SECHREST also manages an elite stable of gay porn performers for his DV8 Casting, all of whom are naturally excited at the prospect of getting that much closer to one of gay porn’s biggest studios and mascots. “I told them before I told anyone else and they were ecstatic,” he says. “It’s a great opportunity for those I sign onto the DV8 Casting roster, obviously. There’s so many different aspects to how this alliance will help both parties, it’s limitless. Quite the power coupling.”

Though there may not be a ceremony to celebrate the union, CHI CHI LARUE and JASON SECHREST will be hosting The Cybersocket Web Awards together in February 2010.

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