Beverly Hills, CA- Jeff Hawkins, a 30-year veteran at LFP, Inc. and most recently Senior Vice-President of LFP Video Group, LLC is relocating to Krefeld, Germany, to become CEO of LFP’s newest entity, HUSTLER EUROPE.

“Mr. Flynt has given me a wonderful opportunity to build a business from the ground up in an area with limitless potential,” says Hawkins. “I am thrilled to be a part of this new LFP venture.”

The HUSTLER EUROPE operation is responsible for distributing HUSTLER Video, VCA Pictures and LFP Distribution titles throughout the European Union. Hawkins will be working with Managing Director Helen Clyne.

“Jeff has a long history with LFP and understands the European market,” says HUSTLER Founder Larry Flynt. “I am pleased he accepted the position and am confident that he will make HUSTLER EUROPE a success.”

Hawkins will officially start at the end of June.

For everything HUSTLER, visit www.HustlerWorld.com.