Sportsheets has promoted Kelly Sofferman to the role of Commercial Director. Sofferman, who previously served as the company's Head of Marketing and Product, will now oversee the commercial department.

Sofferman's New Role and Responsibilities

Kelly Sofferman has been elevated to Commercial Director at Sportsheets, a company operating under Intora, dba Sportsheets. In this new capacity, Sofferman will lead the commercial department. Her previous roles at Sportsheets International, Inc. include Head of Marketing and Product from 2023 to 2023, Senior Brand Marketing Manager from 2022 to 2023, and Brand Marketing Manager from 2021 to 2022. Sofferman also held the position of Brand Marketing Manager at Sportsheets International, Inc. from 2020 to 2021.

Sofferman's career at Sportsheets International, Inc. began as Brand Marketing Manager in 2021. She was then promoted to Senior Brand Marketing Manager in 2022, followed by Head of Marketing and Product in 2023. Her most recent promotion to Commercial Director occurred in 2023, a role she held until 2025. As of 2025, Sofferman holds the title of Executive Vice President at Sportsheets International, Inc.

In her role as Commercial Director, Sofferman stated her eagerness to lead the team in furthering the company's commitment to excellence, reimagining pleasure for all, and driving growth in new directions. A representative for Sportsheets indicated that Sofferman will align sales efforts with the company's strategic vision and customer-centric approach.

Leadership Perspectives on the Promotion

Julie Stewart, CEO of Sportsheets, commented on Sofferman's promotion, describing it as a testament to her commitment to the company's growth. Stewart noted that Sofferman's efforts have revitalized marketing strategies, spurred innovation in product development, and demonstrated an ability to understand customer voices. Stewart expressed excitement about Sofferman's continued journey, anticipating greater success with a focus on customer connection.

Sylvia Lopez, a veteran sales representative, also expressed enthusiasm for the new direction for Sportsheets and the commercial department. Lopez stated that Sofferman's promotion signifies a new chapter of growth and innovation that will benefit customers and end users.

Recent Company Initiatives

Sportsheets, recognized as the 2024 StorErotica Fetish/BDSM Company of the Year, recently launched a new training video series titled 'Peaches’N CreaMe.' This series is hosted by brand ambassador Rin Musick and features the Peaches’N CreaMe collection from Sex & Mischief. The videos are available for mature audiences on YouTube @SportsheetsOfficial.

According to Sportsheets, the video series aims to improve product knowledge for both retailers and consumers, ensuring a full understanding and enjoyment of Sportsheets’ products. Rin Musick expressed excitement about the new series, noting that it will make product training information accessible 24/7, addressing the limitations of in-person store visits.

The videos are designed to cover various topics, from basic product introductions to advanced techniques, presented in an accessible format. Each video will include expert advice, product pairing suggestions, and practical demonstrations. Kelly Sofferman, in her capacity as Commercial Director, stated that Sportsheets is dedicated to providing retailers with tools to enhance their sales acumen and customers' knowledge of Sportsheets products and intimate experiences. Sofferman cited the 'Peaches ‘N CreaMe' training video as an example of the company's efforts to educate and inspire both retailers and consumers.

Key Facts

  • Kelly Sofferman has been promoted to Commercial Director at Sportsheets.
  • Sofferman previously served as Head of Marketing and Product at Sportsheets.
  • Julie Stewart is the CEO of Sportsheets.
  • Sylvia Lopez is a veteran sales representative at Sportsheets.
  • Sportsheets launched the 'Peaches’N CreaMe' training video series, hosted by brand ambassador Rin Musick.
  • Sportsheets was named the 2024 StorErotica Fetish/BDSM Company of the Year.