NEW YORK – Porn star Jenna Jameson will lend her voice to an animated series produced by Viacom’s Comedy Central that will be delivered to mobile phone users, the network said on Wednesday.
The show, called “Samurai Love God,” is the first original animated mobile video series from Comedy Central, a unit owned by Viacom Inc., and will also star ‘The Daily Show’ correspondent Ed Helms.
The series has eight 2-1/2 minute episodes and will premiere this quarter across three cellular carriers, Verizon, Sprint Nextel and Amp’d. It will be available to all subscribers of the carriers’ standard video service.
‘Samurai Love God’ follows Comedy Central’s launch of its broadband video clip service, MotherLoad, which includes original content and is already available on mobile phones.
The network has plans to roll out other original shows, it said.
“Even though it’s still really early with just 2 percent of the market with videophones to watch, these services are very important to the operators and content providers. But consumers are still not aware of them though young people are starting to take them up,” said Linda Barrabee, analyst at Yankee Group.
Viacom Chief Executive Officer Tom Freston in a presentation to investors earlier this month emphasized the growing importance of digital content to the future of the company.
“It’s about scale and distribution. Outside our own properties we need to make sure we are accessible everywhere to consumers – beyond our own destinations, which presents a huge upside,” Freston had said.