The Eden Japan Adult Expo 2026, a B2B trade exhibition for the adult industry, is scheduled to take place in Tokyo from May 27-29, 2026, at the Tokyo Ryutsu Center. The event aims to promote the growth and revitalization of the Japanese adult industry.
Event Overview and Objectives
The Eden Japan Adult Expo 2026 will run for three days, from May 27 to May 29, 2026. The Tokyo Ryutsu Center will host the event. This exhibition is recognized as Japan’s only dedicated B2B trade exhibition specifically focused on the adult industry. Organizers EDEN JAPAN Co., Ltd. and HAO YU GROUP aim to promote the growth and revitalization of the Japanese adult industry through this international trade exhibition for adult products.
Approximately 250 brands from both domestic and international markets are expected to exhibit at the event. The organizers anticipate an attendance of around 20,000 visitors. The event is designed as a business negotiation platform specifically for B2B interactions. Another source indicates an expectation of 10,000 visitors and over 150 participating companies within an expansive 5,000 square meter exhibition area.
The event brings together adult product manufacturers, distributors, and brand owners who are looking to gain direct access to the Japanese and East Asian markets. Exhibitors from Japan, South Korea, China, and a selection of European brands will be present to showcase innovations, emerging trends, and technologies shaping the global adult industry. Japan’s consumer market presents opportunities for companies seeking international growth, and European brand owners are exploring local partnerships and agent agreements, highlighting Japan’s role as a gateway to the broader Asia-Pacific region.
Organizational Efforts and Support
Eden Japan has a professional team with experience in the Japanese market. This team has invested resources in inviting potential buyers. Advertising placements have been completed in 90 major Japanese advertising media to promote the campaign. The organizers intend to provide an efficient trade exhibition platform to help expand channels in the Japanese adult products market.
To encourage global collaboration and participation, EDEN JAPAN ADULT EXPO is offering a 50% discount on 10 exclusive booth slots specifically for European and American brand merchants. This offer provides an entry point for new market exploration, strategic networking, and brand visibility in Asia. Most European countries enjoy visa-free entry to Japan.
The event is supported by over 20 organizations and includes influential industry media such as ChinaSexQ, ETO, EAN&ELINE, SIGN, and Sugextions.
Mary Lin can be contacted for questions. The event was announced on January 9, 2026, and also on November 13, 2025.
Health and Promotional Initiatives
During the exhibition, the civic organization "STD Consultation Lab" will participate as an official advisor. This organization will provide information on sexually transmitted infection prevention, offer testing guidance, and operate an awareness booth. Their involvement aims to create a secure environment for attendees and exhibitors.
In collaboration with the industry magazine "Yuyake Taishu," a nationwide audition will be held to select an official ambassador. The selection process will include document and photo screening, reader and web voting, and a final review. The chosen ambassador for 2026 will engage in public relations activities and event appearances.
Key Facts
- Event Dates: May 27 - May 29, 2026
- Location: Tokyo Ryutsu Center, Tokyo, Japan
- Exhibitors Expected: Approximately 250 brands (domestic and international), or over 150 participating companies
- Visitors Anticipated: Approximately 20,000, or 10,000 visitors
- Organizers: EDEN JAPAN Co., Ltd. and HAO YU GROUP
- Focus: Professional B2B trade exhibition for the adult industry
