New York, NY — Pure Vanilla announced today that Kevin Blatt has been promoted to the position of Vice President of Sales for the Anonymous Payment Transaction Company.

As an Account Executive at Pure Vanilla for the past nine months, Mr. Blatt has been instrumental in the rapid growth and acceptance of Pure Vanilla as a form of payment amongst hundreds of websites. His experience in both marketing and public relations has garnered him great success in both traditional and non-traditional media.

“I couldn’t be happier” said Blatt when asked about working for Pure Vanilla. “Our company provides an invaluable service to the industry and its customers. Most people surfing online are hesitant to make purchases for fear of embarrassment or security concerns. We offer consumers peace of mind when purchasing content or products. Additionally we support our merchants and webmasters by driving incremental traffic and customers that they may not have converted in the past. By providing lower processing costs and eliminating the issue of chargebacks, we continue to see success in our service.”

“We are thrilled to have Kevin as part of our Company and to reward his success at Pure Vanilla with this well-deserved promotion. Kevin is well known for his ability to grab people’s attention and continues to achieve great results.” Said Paul Corvino, Pure Vanilla, President.

Blatt goes on to say, “I used to work very hard to try and convince companies to buy the products I was selling, now I’m in a position where I can provide a service that grows revenue, at no cost to them, it couldn’t be better for everyone”.