Little Leaf Agency received the Best Marketing Agency award at the 2026 SXMA Awards in Berlin, also securing second place for Best PR Agency. The company's founder and CEO, Kathryn Byberg, and PR Manager Bryony Lees attended the SX Festival & Expo Berlin, participating in educational programming.
SXMA Awards Recognition
The 2026 SXMA Awards, held in Berlin, recognized Little Leaf Agency with the Best Marketing Agency award. The agency also earned second place in the Best PR Agency category. The SXMA Awards 2026 were announced by SX Tech EU on February 27, 2026.
Kathryn Byberg, founder and CEO of Little Leaf, stated that the recognition from peers in an industry with many talented innovators was an honor. Byberg founded Little Leaf with the goal of assisting sexual wellness brands in gaining visibility and credibility, while also challenging industry stigma. She noted that the awards reflect the passion and dedication of the Little Leaf team and expressed gratitude to clients for their trust. Byberg also indicated that these wins motivate the agency to continue pushing boundaries and raising standards for sexual wellness PR.
Little Leaf Agency had previously partnered with SX Tech EU for the 2025 Marketing Awards, which took place May 4-5 in Funkhaus, Berlin. This event included a festival, expo, conference, and gala, focusing on sexual wellness, tech, and marketing, and was described as the only conference in Europe entirely dedicated to sextech. Little Leaf Agency, a sexual wellness public relations firm, signed on as an official partner for the SX Tech EU Marketing Awards 2024-2025.
Participation in SX Festival & Expo Berlin
Kathryn Byberg and Bryony Lees attended the SX Festival & Expo Berlin. Byberg participated in the event's educational programming, appearing on a panel to discuss the impact of AI on marketing within the sexual wellness industry.
Byberg commented on the event, stating that the industry thrives through collaboration, and events like SX Festival create opportunities for important conversations, relationship building, and the development of new and creative ideas. She also mentioned reconnecting with familiar faces, meeting new people, and celebrating accomplishments together.
Ola Miedzynska, CEO of SX Tech, previously stated that raising industry work standards and supporting bold, innovative decisions are core values. Miedzynska noted that the Awards are a continuation of this mission, aiming to demonstrate that creativity can flourish despite industry challenges like censorship and control. Miedzynska also highlighted Little Leaf Agency's specialization in marketing and PR for the 18+ sector, acknowledging their understanding of how campaigns can influence brand sales and public perception, contributing to destigmatization and normalization of the niche.
Agency Mission and Industry Context
Little Leaf Agency's mission, as articulated by Byberg, involves helping sexual wellness brands achieve visibility and credibility while addressing industry stigma. Byberg previously stated that Little Leaf is focused on bold ideas that break barriers. She emphasized that creative and boundary-pushing storytelling in sexual wellness can impact lives beyond brand memorability. Byberg also described the SX Tech EU Marketing Awards as celebrating groundbreaking and inspiring ideas that motivate her team, aligning with the agency's mission.
The SX Tech EU Marketing Awards 2024-2025 voting period closed on May 3, with winners announced at the SX Tech Marketing Awards Gala on May 5 at 5:30 p.m.
Key Facts
- Little Leaf Agency won Best Marketing Agency at the 2026 SXMA Awards.
- The agency also secured second place for Best PR Agency at the 2026 SXMA Awards.
- Kathryn Byberg, founder and CEO of Little Leaf Agency, and PR Manager Bryony Lees attended the SX Festival & Expo Berlin.
- Byberg participated in a panel discussion on AI's role in sexual wellness marketing.
- Little Leaf Agency previously partnered with SX Tech EU for the 2025 Marketing Awards.
- The SXMA Awards 2026 were announced by SX Tech EU on February 27, 2026.
