Lovense, a connected intimacy technology company, is partnering with adult retailer Hustler Hollywood to launch "Turned On: A Night of Sex Tech for Couples," a nationwide in-store event series. This multi-city activation will bring interactive consumer events to select Hustler Hollywood retail locations across 18 U.S. cities throughout July.

Event Series Details

The "Turned On: A Night of Sex Tech for Couples" event series will run from July 1 through July 31. This initiative is part of Lovense's continued retail expansion efforts, designed to boost in-store consumer engagement and strengthen relationships with retail partners. The series builds on Lovense's broader retail partnership strategy, which includes in-store merchandising support, retail staff product education, and collaborative marketing initiatives designed to help drive traffic, consumer awareness, and product discovery at the retail level.

The collaboration between Lovense and Hustler Hollywood marks one of the most aggressive consumer-facing retail activations in the modern pleasure-product era. It is designed to bridge the gap between cutting-edge sex tech and real-world shopping experiences. Instead of browsing a shelf, Hustler Hollywood customers will be able to touch, test, and experience Lovense products inside what the companies are calling “Discovery Areas” or "interactive demo zones" set up inside participating stores.

Each event will feature hands-on product experience zones designed around Lovense's connected product ecosystem. Attendees will be able to explore app control, long-distance connectivity, music sync features, and customizable vibration patterns through guided demonstrations. Product specialists will be available onsite to provide consultations, feature walkthroughs, and product recommendations. Exclusive event-night promotions and giveaways will also be offered to attendees.

The events are themed ‘A Night of Discovery with Lovense’ and feature multiple Discovery Areas where guests can interact directly with the Lovense App, exploring key functions such as remote control, interactive connectivity, and long-distance play. Dedicated devices will be available on-site to support hands-on exploration of interactive pleasure technology. In addition to the technology experience, the events will feature a relaxed, social setting with light refreshments and interactive elements. Designed for both singles and couples, the series invites guests to take part in guided demonstrations, interactive moments, and giveaways, while exploring app features that support their personal intimacy goals.

Participating Locations

The multi-city activation will take place in 18 U.S. cities. Store locations that will host activation events include Los Angeles, Santa Ana, Modesto, and Bakersfield in California; Boise, Idaho; West Valley City, Utah; Colorado Springs, Colorado; Oklahoma City, Oklahoma; Fort Worth, Killeen, and San Antonio in Texas; New Orleans, Louisiana; Chicago; Cincinnati, Ohio; Charlotte, N.C.; and Tallahassee, St. Augustine, and Fort Lauderdale in Florida.

A separate 16-store national demo tour, beginning January 13, was also announced by Lovense and Hustler Hollywood. This earlier collaboration, described as bringing smart sex toys directly to brick-and-mortar retail, also featured "Discovery Areas" with live Lovense app demonstrations, hands-on device testing, guided walkthroughs of Bluetooth and remote-play features, couples and long-distance play demos, giveaways, product trials, in-store promotions, refreshments, and event-day incentives. This format transforms the traditional adult retail store into a sex-tech showroom.

Company Perspectives

Dan Liu, CEO of Lovense, stated that the initiative with Hustler Hollywood goes beyond single-event activations, describing it as a repeatable retail playbook. Liu noted that each city provides real-time data on what resonates with consumers, which is then fed back to retail partners to optimize merchandising, staff training, and product mix. Liu characterized this process as turning a demo tour into a long-term growth engine.

Lovense is described as a connected intimacy technology company and the world’s most recognized brand in app-controlled and interactive pleasure technology. Hustler Hollywood is identified as an adult retailer and one of the most influential names in adult lifestyle retail in the U.S. The partnership creates a shared platform that champions free sexual expression, open exploration, and the role of smart pleasure technology in modern intimacy. Through this partnership, Lovense connects smart pleasure technology with real-world discovery, offering consumers an accessible and engaging way to explore intimacy through tech.

Key Facts

  • Lovense and Hustler Hollywood are partnering for "Turned On: A Night of Sex Tech for Couples."
  • The event series will run from July 1 through July 31 in 18 U.S. cities.
  • Events will feature hands-on product experience zones, guided demonstrations, and product specialists.
  • Participating cities include Los Angeles, Chicago, New Orleans, and multiple locations in Florida and Texas.
  • The initiative aims to boost in-store consumer engagement and strengthen retail partner relationships.
  • Dan Liu, CEO of Lovense, described the collaboration as a "repeatable retail playbook" for long-term growth.