Lovense and Hustler Hollywood have partnered for a series of in-store events, with one series, "Turned On: A Night of Sex Tech for Couples," scheduled for July in 18 cities, and another series, "A Night of Discovery with Lovense," which began on January 13 and included 16 events.
"Turned On" Event Series in July
Lovense and Hustler Hollywood will host a series of product demonstration and staff training events titled "Turned On: A Night of Sex Tech for Couples." These events are scheduled to take place in 18 cities throughout July. Attendees will have the opportunity to explore various features of Lovense products, including app control, long-distance connectivity, music sync capabilities, and customizable vibration patterns. This exploration will occur through guided demonstrations and interactive product experiences. Representatives will be present at the events to offer consultations, provide feature walkthroughs, and give product recommendations.
Dan Liu, CEO of Lovense, stated that the collaboration with Hustler Hollywood aims to create a repeatable retail playbook. Liu noted that each city provides real-time data on consumer preferences, which is then shared with retail partners. This data is used to optimize merchandising, staff training, and product mix, with the goal of transforming a demonstration tour into a long-term growth engine.
"A Night of Discovery" Events
Lovense and Hustler Hollywood also partnered for a series of 16 immersive in-store events titled "A Night of Discovery with Lovense," which began on January 13. These events were designed to create a shared platform that supports free sexual expression, open exploration, and the role of smart pleasure technology in modern intimacy. A Lovense spokesperson indicated that this partnership connects smart pleasure technology with real-world discovery, providing consumers with an accessible and engaging way to explore intimacy through technology.
The "A Night of Discovery with Lovense" events featured multiple "Discovery Areas" where guests could interact directly with the Lovense App. This interaction allowed attendees to explore key functions such as remote control, interactive connectivity, and long-distance play. Dedicated devices were available on-site to facilitate hands-on exploration of interactive pleasure technology. The events were designed for both singles and couples, offering a relaxed, social setting with light refreshments and interactive elements. Guests were invited to participate in guided demonstrations, interactive moments, and giveaways, while exploring app features that support personal intimacy goals.
"A Night of Discovery" Locations
The "A Night of Discovery with Lovense" events were slated to take place at the following Hustler Hollywood store locations:
- January 13 – St. Louis, Missouri
- January 15 – West Covina, California
- January 16 – Vancouver, Washington
- January 17 – Tacoma, Washington
- January 20 – Lexington, Kentucky
- January 22 – Sacramento, California
- January 23 – San Jose, California
- January 24 – Fresno, California
- January 27 – El Paso, Texas
- January 29 – Fort Lauderdale, Florida
Key Facts
- Lovense and Hustler Hollywood have partnered for two distinct event series.
- The "Turned On: A Night of Sex Tech for Couples" series will occur in 18 cities in July.
- The "A Night of Discovery with Lovense" series included 16 events, starting January 13.
- Events feature product demonstrations, staff training, and interactive experiences with Lovense app features.
- Lovense CEO Dan Liu stated the partnership aims to create a repeatable retail playbook and gather consumer data.
- A Lovense spokesperson noted the partnership champions free sexual expression and the role of smart pleasure technology.
