Nu Sensuelle has appointed Conde Aumann as its new supervisor of sales, bringing over two decades of adult market experience to the company. Aumann's role will involve defining and executing sales strategies, increasing revenue, and strengthening existing partnerships.

Aumann's Extensive Industry Background

Conde Aumann joins Nu Sensuelle with more than 20 years of experience in the adult market. Her career includes previous positions as an account executive with Viben Toys, and subsequently as a senior account executive and vice president with Momentum Management.

Nu Sensuelle CEO Patrick Lyons noted Aumann's "wealth of experience and expertise of the rapidly growing market of pleasure products manufacturing." Lyons stated that Aumann's "proven performance history of consistently exceeding company objectives with knowledge, enthusiasm, and exactness will help us complete Nu Sensuelle's aggressive sales goals and continue to bolster us as the premier brand in the grown-up industry."

Co-founders Thao Luu-Brinberg and Barry Brinberg also commented on Aumann's arrival, stating, "Conde's outstanding job history of managing significant sales growth along with her passion and enthusiasm are a real asset and exactly the shock Nu Sensuelle needs to continue our mission of being the leading manufacturer in the grown-up space."

A Nu Sensuelle representative indicated that Aumann will "define and execute sales strategies, increase revenue, and improve existing partnerships with key partners of Nu Sensuelle." The representative added that Aumann "will also promote the company's adored product line and the brand's commitment to innovation, strength, and inclusivity."

Aumann expressed her admiration for the Nu Sensuelle brand and her enthusiasm to join the management team alongside Barry, Thao, and Patrick. She stated her aspiration "to create organization initiatives, create new relationships with untapped markets, and widen existing relationships." Aumann also mentioned her admiration for Patrick Lyons' "business acuity and outstanding reputation" and her long-held belief that they "can make a vibrant force."

For additional information, Aumann can be reached at [email protected].

Educational Initiatives and Retailer Engagement

Conde Aumann, in her capacity as Nu Sensuelle Director of Sales, has been actively involved in developing and leading educational initiatives for retailers. Nu Sensuelle’s pleasure product training courses are now available on Williams Trading’s WTU Sexual Health and Wellness e-learning platform. These courses, led by Aumann, focus on product knowledge and sales techniques, with each module concluding with three questions for knowledge reinforcement.

The WTU courses include modules such as “Introduction to Nusensuelle,” “Nusensuelle Motors,” “The Nubii Collection,” “Aluminum and Other Products,” “Turbo/Accelerate Products,” “G-Spot Products,” and “Cock Rings,” and “Remote Control Products.” Aumann stated her enjoyment in "making training videos" and her effort "to include information, as well as tips and tricks, that allow the viewer to turn around and talk with authority about our products and brand — and get your customers excited to give them a try." She added that "Each course is equipped with the knowledge to sell Nusensuelle items effortlessly."

The "Introduction to Nu Sensuelle" module covers the company’s history, core values, and commitment to inclusivity. It also introduces Nu Sensuelle’s proprietary Hyperion silicone, purposeful designs, and innovative motor technology, along with warranty information and strategies for addressing Amazon pricing concerns.

The "Nu Sensuelle Motors" module details the company's motor system, exploring 10 motor levels from Level 1 to Level 10 to assist retailers in matching products to customer preferences.

In addition to the WTU platform, Aumann hosted a live, virtual Elevation event for Eldorado Trading Company on Tuesday, September 24, at 11:00 a.m. MT. This 60-minute private training event for adult retailers reviewed new product releases and sales tips for Nu Sensuelle bestsellers. Eldorado Trading Company is an award-winning distributor of adult toys, lingerie, and party supplies, based in Broomfield, Colo.

Aumann expressed her excitement to "connect with everyone during our Eldorado Virtual Elevation!" She indicated that the event would discuss "the unique elements that differentiate Nu Sensuelle from other companies in our industry—reviewing our newest releases/best sellers—and 'lighting up' someone's world with a fun giveaway!"

Nathan Morimitsu, Eldorado marketing manager, encouraged retailers to register for these training events, stating, "Unlock expertise from the comfort of your screen —join our virtual training event to elevate your knowledge and enhance your retail sales experience."

Key Facts

  • Conde Aumann has been appointed supervisor of sales for Nu Sensuelle.
  • Aumann brings over 20 years of experience in the adult market, including roles at Viben Toys and Momentum Management.
  • Her responsibilities include sales strategy, revenue growth, and strengthening partnerships.
  • Aumann leads Nu Sensuelle’s pleasure product training courses available on Williams Trading’s WTU e-learning platform.
  • She also hosted a virtual Elevation event for Eldorado Trading Company, focusing on new products and sales tips.